Bidders For Criteo; Who Needs Search Traffic, Anyway?
Criteo has two potential buyers; publishers consider blocking Google’s joint AI-scraping/search-indexing bot; and Microsoft’s billion-player gaming goal might make sense for mobile.
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OPINION: Data-Driven ThinkingIf Games Want Brand Advertising, They Should Play By Brands’ Rules
The in-game advertising market’s stagnation is both unsurprising and frustrating. The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.
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OPINION: Data-Driven ThinkingGaming Is A Goldmine For Advertisers, But Only If They Put Gamers First
While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence.
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OPINION: Data-Driven ThinkingCurating Brand Experiences In The Great Meta-Reversal
In 2023, we’ll see a Great Meta-reversal, a shift toward rich content and experiences that build enduring, engaged communities. Rather than building a separate experience for each mode of interaction, brands now have the tools to integrate the consumer relationship across many digital touch points, writes Mitch Ratcliffe, partner at Metaforce.