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»Candy Crush

Activision Blizzard Media: Monetization Isn’t At Odds With The In-Game Experience

Engagement with games is up during the pandemic, but it’s not only because people are looking for a way to kill time. Gaming can be a therapeutic exercise, said Brian Ames, president of Activision Blizzard Media, the advertising and marketing division within gaming juggernaut Activision Blizzard, which owns Call of Duty, World of Warcraft and… Continue reading »
by Allison Schiff // May 13th, 2020 //
»
Despite Soaring Engagement, King Gets Dinged By A Pullback In Digital Ad Dollars

Gaming is growing like gangbusters in a socially distanced world, but it’s not immune to macroeconomic trends. Take Activision Blizzard’s mobile gaming arm, King, home to the wildly popular Candy Crush franchise. Activision Blizzard, which also owns the Call of Duty and World of Warcraft franchises, reported its Q1 earnings on Tuesday after market close.… Continue reading »
by Allison Schiff // May 5th, 2020 //
»
Apple Starts Blocking Some Apps For Rewarding Ad Views And Shares

Monetizing apps in the iOS environment means playing by Apple’s rules, and occasionally adapting to changes in how those rules are enforced. Sometimes those changes can impact the way ads are served and tracked, as happened back in February when Apple (briefly) put a barbed wire fence around the use its Identifier For Advertising for… Continue reading »
by Zach Rodgers // June 9th, 2014 //
»
 

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