Many in the industry see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with strict data regulations.
The Trade Desk’s weak Q4 emboldened the company’s critics; DOGE’s cuts to federal agencies are hurting ad agencies; and President Trump fires the two remaining Democratic FTC commissioners.
NBC, Fubo, Disney-owned ESPN and ad agency Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach incremental audiences.
To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its alternative ID. It’s also betting the farm on CTV.
In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.
Making TripleLift stand out among the pack is one of Helmreich’s top priorities, as is ensuring supply chain health. And, he said, the company has no plans to shy away from its commitment to diversity, equity and inclusion.
US judge rules generative AI has no fair use claim; Snap sets its sights on SMBs; MMM comes to CTV; and Disney introduces ads in live TV, even for paid users.
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.
Criteo’s Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.
The IAB predicts what privacy laws might be passed by the new congress; AI-generated newsletters are competing with local news; and the IAB Tech Lab ramps up production of new OpenRTB specs.
