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»currency

NBCU Calls For “Measurement Independence”; IAB Tech Lab Teams With The OAAA

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under Pressure NBCUniversal is turning the screws on Nielsen as the MRC considers stripping its National TV rating. Nielsen has long dominated TV ratings but is under fire for underreporting viewers and missing visibility into streaming, mobile and desktop. The Olympics on NBC underwhelmed... Continue reading »
by AdExchanger // August 24th, 2021 //
»
The Big Story: Currently, On Currency

This week, the Big Story is … well, it’s probably the double-barrel shotgun lawsuit staring down Facebook, but we recorded this podcast before that news broke. So this is a story about Big Things To Come as Nielsen revealed it will completely overhaul the currency used to transact TV advertising. The new currency, which is... Continue reading »
by Ryan Joe // December 10th, 2020 //
»
Nielsen Updates Its TV Currency To Measure Addressable Ads

Addressable TV advertising promises to deliver unique ads on a household-by-household or even individualized basis. The problem, however, is that the Nielsen ratings currency off which linear TV is transacted, isn’t designed to accommodate all that variability. And not being able to use the Nielsen rating on addressable ads keeps a lot of advertisers from... Continue reading »
by Ryan Joe // November 10th, 2020 //
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