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»Brian Gleason

Six Months In, mPlatform Begins To Manifest Across GroupM’s Agencies

It’s been six months since GroupM launched mPlatform to unify its agencies’ access to data and technology. Since its inception, the organization has rolled out a data repository containing insights tied to known consumer IDs and now agencies across GroupM and WPP are “building it into the fabric of their networks,” said mPlatform CEO Brian... Continue reading »
by Alison Weissbrot // August 7th, 2017 //
»
GroupM Builds A House For Tech And Data Expertise, Taps Xaxis CEO Gleason To Run It

WPP-owned GroupM said Tuesday it will centralize its tech and data expertise worldwide into a unit called [m]Platform. The division will be helmed by Xaxis CEO Brian Gleason with key executives drawn from Xaxis and across GroupM. “The collective mission of [m]Platform revolves around technology, data and expertise,” Gleason told AdExchanger. “The mission is how... Continue reading »
by Ryan Joe // November 29th, 2016 //
»
Flattening The World With Xaxis Global CEO Brian Gleason

Xaxis, WPP’s programmatic media company, is a bit of lightning rod in the advertising industry for a few well-documented reasons. However, it’s undeniable that the ad net/trading desk/tech shop combo invests a lot into its own data, partnerships and technologies. Consider, for instance, the $25 million it put into its proprietary data management platform Turbine... Continue reading »
by Ryan Joe // March 3rd, 2016 //
»
IDG Calls On 'Hero' Display Ad Units To Save The Banner

In the two months since tech publisher IDG finished a major redesign of its PCWorld, Macworld and TechHive sites, the company is ready to expand the centerpiece of that effort: the "Homepage Hero" box. The box is intended to serve as a front door for each site, displaying a large slot called the “Content Hero,”... Continue reading »
by David Kaplan // February 19th, 2013 //
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