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»Healthcare Marketing

Lasso Teams With Xandr To Drive Healthcare and Pharma Digital Campaigns 

WarnerMedia’s advertising and analytics unit Xandr has partnered with healthcare marketing and analytics platform Lasso to deliver programmatic advertising to the pharma and healthcare industries across CTV, social and email.  Mike DiNorscio, Lasso co-founder and chief revenue officer, told AdExchanger that the partnership, formally announced on Monday, had been underway since Lasso launched in December... Continue reading »
by Tony Rifilato // March 2nd, 2021 //
»
Telemedicine Startup Maven Clinic’s Marketing Plan Shifts From B2B To B2C, Due To The Pandemic

Julie Binder left New York City last month for an Airbnb upstate, where she and her husband can get outside and wring excess energy from their two kids. But she doesn’t just have her own family to think about. Binder is VP of marketing for Maven Clinic, a telemedicine startup focused on pregnancy and women’s... Continue reading »
by James Hercher // April 9th, 2020 //
»
 

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