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IP address masking

  • Jonathan D’Souza-Rauto, Biddable Product Lead at Kepler
    OPINION: Data-Driven Thinking

    Google’s Fingerprinting Update Might Trigger The Next Battle For Digital Privacy

    By Jonathan D’Souza-Rauto, Kepler// March 24th, 2025

    Many in the industry see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with strict data regulations.

    Tagged in:
    • alternative IDs
    • Chrome privacy sandbox
    • CTV
    • device fingerprinting
    • google
    • Google Ads
    • IAB Tech Lab
    • IP address
    • IP address masking
    • ivt
    • Jonathan D’Souza-Rauto
    • Kepler
    • mobile SDK
    • PETs
    • server-side ad insertion
    • third-party cookies

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