Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix It Public investor Bill Ackman scooped 3.1 million Netflix shares, a 0.68% stake in the company. The bulk buy by Pershing Square, Ackman’s fund, was inspired by Netflix’s recent stock plunge, reports The Wall Street Journal. Netflix missed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Is Not Playing Around Microsoft announced a $69 billion deal for Activision Blizzard, the game developer that owns Call of Duty, World of Warcraft and King, the mobile studio behind Candy Crush, among many other game franchises, The New York Times reports. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sting Like A VAB Days after the Media Rating Council stripped Nielsen of its accreditation for National and Local TV Ratings, the Video Advertising Bureau is getting in another dig. The industry group kickstarted Nielsen’s MRC drama in July with a call to remove […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disrupting Who? Warby Parker and Allbirds, two DTC standouts, filed their pre-IPO S-1s last week. It was a reminder of the challenges facing digitally native vertical brands (DNVBs). Each company had its best sales year in 2020, with strong growth rates and retail businesses. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to podcasting but it’s moving fast, borrowing from Spotify’s playbook. After scooping up podcast publisher Wondery eight months ago, it’s now signing exclusive distribution and ad deals with buzzy podcasts like SmartLess (hosted by Jason Bateman, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tunnel Vizio-n Vizio will remove many DSPs from its Inscape smart TV data service, Business Insider reports. Inscape was a popular way to retarget CTV audiences using online advertising IDs, working with DSPs such as The Trade Desk, VideoAmp, Engine Group, MediaMath and Cadent. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Behind Bars The beta version of Safari available for iOS 15 users could seriously hamper online ad performance. Typically, iOS updates undercut online advertising when Apple makes it difficult (or impossible) to track users around the web or attribute campaign conversions. This Safari change […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Player Can Amazon get any bigger? Per CNBC, the planned acquisition of MGM Studios for $8.45 billion marks the company’s boldest move yet into the entertainment industry and is expected to turbocharge its streaming ambitions. The deal gives Amazon access to MGM’s huge […]
WarnerMedia and Discovery held separate Upfront presentations this week, just days after AT&T announced it would combine the media assets of the two companies in a deal worth $43 billion. The move, which shocked the industry – and even the topmost executives at WarnerMedia – could position the new company as a major force in the […]
