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»ContentSquare

Contentsquare Raises $60 Million Series C For A Big Bet On AI

Paris-based analytics platform Contentsquare said Monday that it’s raised a $60 million Series C just one year after announcing its $42 million Series B. The fresh round, led by French private equity firm Eurazeo, brings the company’s total funding to $120 million since 2016. This raise, like the last, is going toward research and development... Continue reading »

by Allison Schiff // January 28th, 2019 //
»
ContentSquare Raises A $42M Series B To Democratize Data Analytics For Ecomm Brands

Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US VC firm Canaan and Highland Europe. ContentSquare previously had raised $20 million, bringing it to a total of $62 million after this round. The company will use the financing to support research and development of... Continue reading »

by Kelly Liyakasa // January 29th, 2018 //
»
Retailers L’Occitane And Alice + Olivia Merge Marketing With The UX

Traditional web analytics tell advertisers if someone converted, but don’t always provide the context for why. A new breed of analytics solutions, such as ContentSquare and Qubit, hope to break free of these confines by combining data and machine learning to improve personalization. And retailers are among their earliest adopters. French beauty and skin care... Continue reading »

by Kelly Liyakasa // June 20th, 2017 //
»
Lipton’s Ecom Site Brews Up More Conversions With AI

T.O by Lipton, Unilever’s Keurig-like tea brewer in France, was struggling to turn analytics from its ecommerce platform into actionable insights. “With [tools like] Google Analytics, I could know what consumers were doing, but I had difficulty knowing why they were dropping off or why they weren’t buying our machines,” said Mathieu Bernard, ecommerce lead... Continue reading »

by Alison Weissbrot // March 31st, 2017 //
»
 

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