• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»content recommendation

Alon Rosenthal, CEO & Founder, WhizzCo
Moving Content Recommendation Out Of The Chumbox

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alon Rosenthal, CEO and founder of WhizzCo. In the last few years, content recommendation has been the subject of serious criticism  related to the quality of the ads and content served. In the content… Continue reading »
by AdExchanger Guest Columnist // January 5th, 2022 //
»
WhizzCo On Why Content Recommendation Needs A Shakeup And A Makeover

Content recommendation doesn’t have the best reputation. It’s primarily known for spammy clickbait around the web. But it doesn’t have to be that way, said Alon Rosenthal, CEO and founder of WhizzCo, a startup that allows multiple content recommendation vendors to compete for native inventory so publishers can maximize their yield. Typically, publishers only work… Continue reading »
by Allison Schiff // November 12th, 2021 //
»
Warby Parker And AllBirds Prep IPOs; Pokémon Pursues Co-Marketing Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disrupting Who?  Warby Parker and Allbirds, two DTC standouts, filed their pre-IPO S-1s last week. It was a reminder of the challenges facing digitally native vertical brands (DNVBs). Each company had its best sales year in 2020, with strong growth rates and retail businesses.… Continue reading »
by AdExchanger // September 9th, 2021 //
»
Taboola-Owned ConvertMedia Shutters Exchange, Doubles Down On High-Impact Video

There’s no point in being a me-too solution. That notion is what prompted ConvertMedia to evolve itself from a display network to a supply-side platform focused on outstream video about two years ago. It was also a main driver behind ConvertMedia’s decision to sell to content rec engine Taboola this summer. Once the ink was… Continue reading »
by Allison Schiff // October 17th, 2016 //
»
Kids Don’t Have Credit Cards, And Other Challenges Of Monetizing Apps For Children

It’s not easy monetizing kids. Even the words “monetizing kids” are unfortunate. But the developers of kid-focused games still “need to eat,” said Yuri Shilin, owner of KidGames, an Israel-based game developer with a portfolio of dozens of apps for kids, with around 30 million downloads overall. “It’s for sure very hard to make money,”… Continue reading »
by Allison Schiff // December 28th, 2015 //
»
Content Recommenders Combine, As Outbrain Buys Visual Revenue

While much of the focus on data has been on the way marketers and ad agencies employ it, there are a few companies who work primarily with the editorial side on how best to target their content (and the advertising that supports it) to readers. That space is shrinking a bit today, as content discovery… Continue reading »
by David Kaplan // March 7th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Criteo Expects Sanction For Undisclosed GDPR Violation
  • IBM Sets Its Sights On Cookieless Retargeting
  • Will Apple Be The New Ad Tech Challenger?
  • Streaming Wars Continue: HBO Max Axes Original Content To Curb Its Losses
  • The Big Story: Meta’s HIPAA Violations And The Rise Of MMM
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved