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»content recommendation

Warby Parker And AllBirds Prep IPOs; Pokémon Pursues Co-Marketing Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disrupting Who?  Warby Parker and Allbirds, two DTC standouts, filed their pre-IPO S-1s last week. It was a reminder of the challenges facing digitally native vertical brands (DNVBs). Each company had its best sales year in 2020, with strong growth rates and retail businesses.... Continue reading »
by AdExchanger // September 9th, 2021 //
»
Taboola-Owned ConvertMedia Shutters Exchange, Doubles Down On High-Impact Video

There’s no point in being a me-too solution. That notion is what prompted ConvertMedia to evolve itself from a display network to a supply-side platform focused on outstream video about two years ago. It was also a main driver behind ConvertMedia’s decision to sell to content rec engine Taboola this summer. Once the ink was... Continue reading »
by Allison Schiff // October 17th, 2016 //
»
Kids Don’t Have Credit Cards, And Other Challenges Of Monetizing Apps For Children

It’s not easy monetizing kids. Even the words “monetizing kids” are unfortunate. But the developers of kid-focused games still “need to eat,” said Yuri Shilin, owner of KidGames, an Israel-based game developer with a portfolio of dozens of apps for kids, with around 30 million downloads overall. “It’s for sure very hard to make money,”... Continue reading »
by Allison Schiff // December 28th, 2015 //
»
Content Recommenders Combine, As Outbrain Buys Visual Revenue

While much of the focus on data has been on the way marketers and ad agencies employ it, there are a few companies who work primarily with the editorial side on how best to target their content (and the advertising that supports it) to readers. That space is shrinking a bit today, as content discovery... Continue reading »
by David Kaplan // March 7th, 2013 //
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