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»Discovery Plus

Group Nine Leaning Into First-Party Data With New Insights Tool

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier this month in response to the coming disappearance of third-party cookies. The product matches brands with users based on content preferences – such as  bringing together pizza lovers and a pizza delivery service. “We can... Continue reading »
by Tony Rifilato // June 18th, 2021 //
»
WarnerMedia and Discovery Tout Landmark Merger Deal During Upfronts

WarnerMedia and Discovery held separate Upfront presentations this week, just days after AT&T announced it would combine the media assets of the two companies in a deal worth $43 billion. The move, which shocked the industry – and even the topmost executives at WarnerMedia – could position the new company as a major force in the... Continue reading »
by Tony Rifilato // May 19th, 2021 //
»
AT&T Will Hold On To Xandr As It Relinquishes WarnerMedia

AT&T dropped a bombshell on Sunday when it announced it would combine the media assets of WarnerMedia with Discovery Inc. to create a new publicly traded company, unwinding the telco’s big bet on its acquisition of Time Warner in 2018. The deal, however, does not include the sale of Xandr, the ad tech division formerly... Continue reading »
by Tony Rifilato // May 17th, 2021 //
»
Verizon Media Reports First YOY Growth In Q4 Since Yahoo Buy

Verizon revealed during its earnings call Tuesday morning Verizon Media Group had a solid Q4 – total revenues jumped 11.4% to $2.3 billion YOY – marking the first quarter of year-over-year growth since the wireless giant acquired Yahoo in 2017 for $4.48 billion. Growth in the quarter was fueled by strong advertising trends, with revenue... Continue reading »
by Tony Rifilato // January 26th, 2021 //
»
Industry Group Calls Privacy Sandbox Anticompetitive; Snapchat Launches TikTok Competitor

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sand An alliance of digital marketing companies filed a complaint with the UK’s competition authority on Monday calling for the regulator to block Google from implementing the technologies within the Chrome Privacy Sandbox. The sandbox houses Google’s proposals for third-party... Continue reading »
by AdExchanger // November 24th, 2020 //
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