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The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.

Is it just me, or do third-quarter earnings always seem especially strange?

Disney’s Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues.

AI-enabled advertising could reduce ad loads on pages; Jimmy Kimmel is (still) causing a stir; and Microsoft is building an AI marketplace to ensure fair compensation for publishers.

Ever open the Disney+ app and experience cognitive dissonance when shows like “The Handmaid’s Tale” and “It’s Always Sunny in Philadelphia” appear in the recommendations? Well, expect more of that in the future.

As the quality of answer engines improves, people will click through to publisher websites less often. The solution isn’t to wage war against AI. It’s time to build a sustainable future for all stakeholders.

SaaS companies are abandoning interoperability in search of more revenue; Spotify’s ad business is growing slower than expected; and sports is an upfronts winner for Disney and NBCU.

AI-generated mystery pages are appearing on brand sites; Amazon Prime Video doubles its ad load; and bipartisan efforts to protect kids online get a new partisan focus under the Trump admin.

Even with the amazing storylines, this NBA season brought a steep decline in local TV viewership. While it’s tempting to frame this as waning fan interest, these drops are symptoms of a media ecosystem in transition.

Shutterfly’s recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects. It performed better than targeting deterministic IDs.