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»TV ratings

ViacomCBS Taps VideoAmp As Alternative Currency Provider

VideoAmp is getting its shot to take on Nielsen. ViacomCBS tapped the measurement company to guarantee media buys. VideoAmp will measure TV campaigns based on traditional age and gender demographics for linear TV. It will also guarantee advanced audiences. The move marks yet another shift away from the industry’s reliance on Nielsen as the dominant… Continue reading »
by Tony Rifilato // September 29th, 2021 //
»
Amazon’s Ad Business Boxes Out Sellers; Mozilla Tests Switching Default Search Engine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta Spend Money To Spend Money Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with… Continue reading »
by AdExchanger // September 21st, 2021 //
»
Comic: Tough Job

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…  
by Nate Neal // August 27th, 2021 //
»
Comscore Seeking National And Local MRC Accreditation; Walmart Connect Rolling Out A DSP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on Nielsen’s latest stumble. The company told AdExchanger in an email that it asked to be audited by the MRC for both national and local TV measurement accreditation – a clear dig at Nielsen’s MRC disaccreditation… Continue reading »
by AdExchanger // August 26th, 2021 //
»
TV Networks Demand Audit Of Nielsen; Irish Privacy Watchdog Initiates ‘Mass Action’ Suit Against Facebook

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit Demanded Remember when the TV networks and Nielsen got into a pretty big fight because Nielsen didn’t do such a great job of measuring TV audiences during the pandemic? Well, CBS, ABC, NBC and other TV networks are now calling for an audit… Continue reading »
by AdExchanger // April 19th, 2021 //
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