live sports streaming

Google tests out a “pay per value” AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.

Megaphone becoming part of Spotify’s Ad Server impacts campaign setups; IAB finds 43% of buyers have little confidence in CTV ad supply quality; and Netflix’s ad-filled MLB Home Run Derby broadcast gets panned.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Netflix’s MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X’s antitrust allegations.

NBCU used this year’s Olympic Winter Games to lean further into programmatic buying for live sports at scale. NBCU also made Olympics inventory available through Comcast’s Universal Ads self-serve platform for the first time and used AI for creative review and campaign optimization in near real time.

The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones.

Disney’s Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues.

Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.

The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta’s ad platform has been quite buggy lately.

Relo Metrics first launched within contextual ad platform GumGum as GumGum Sports in 2017. But the GumGum sports division was spun off and reintroduced as Relo Metrics to better capitalize on demand for live sports marketing and integrations.

This week, Disney is hosting its Platform Tech Showcase, the second such product reveal since launching the Disney Real-Time Ad Exchange (DRAX) last year with a plan to automate as much of its ad sales business as possible.