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»Sinclair

Which TV Players Could Be In The Market To Acquire Ad Tech?

Many broadcasters spent the past decade on a quest for scale, with a major spike in local station M&A last year. Now it’s time to start thinking about monetization, and broadcasters know it. “Once you own a lot of stations, the next logical thing to do is ask, ‘How are we going to monetize these… Continue reading »

by Allison Schiff // April 22nd, 2019 //
»
Sorenson Files Chapter 11 Bankruptcy To Escape Sinclair Deal

TV data provider Sorenson Media filed for Chapter 11 bankruptcy Thursday, seeking to extricate itself from a costly deal with Sinclair Broadcasting. Sorenson provides technology so local affiliate networks owned by Sinclair or Hearst can dynamically insert targeted ads at the household level. It has a similar relationship with Samsung Ads. Sorenson’s Chapter 11 filings… Continue reading »

by Rae Paoletta // October 19th, 2018 //
»
Sinclair And Tru Optik Let Local Advertisers Target Connected TV Audiences

Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a much more targeted way alongside linear and digital. The broadcaster is teaming up with the connected TV DMP and measurement system Tru Optik to power advanced audience targeting across Sinclair’s owned-and-operated inventory, as well as… Continue reading »

by Kelly Liyakasa // March 5th, 2018 //
»
Sorenson Media CEO: Addressable TV Will Put More Power Into Programmers’ Hands

Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward programmers and smart-TV providers. Addressable inventory is increasing, driven by a surge in smart-TV OEMs licensing their data directly and local TV companies adding data and automation to their sales mixes. Sorenson Media, which is… Continue reading »

by Kelly Liyakasa // January 4th, 2018 //
»
How Sinclair And Tribune Could Alter Addressable TV

Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together. In addition to Tribune’s 42 local stations in 33 markets, many of which are big Fox and CW affiliates, Sinclair… Continue reading »

by Kelly Liyakasa // May 10th, 2017 //
»
Behind Samsung’s Burgeoning Addressable TV Ads Business

Samsung is quietly briefing agencies and media partners about an addressable TV ad product that uses smart-TV data to target ads across linear broadcasts, according to AdExchanger sources. Samsung’s scale includes 20 million Samsung smart TVs in the US and 50 million globally, and sources say the electronics manufacturer is beginning to activate and monetize… Continue reading »

by Kelly Liyakasa // October 4th, 2016 //
»
 

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