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»operative

Operative Hires Its First Chief Delivery Officer Michael Napodano From Disney

The former CTO of Disney ABC Television, Michael Napodano, who also spent a decade at NBCUniversal, joined Operative on Monday in the newly created role of Chief Delivery and Information Officer. “Having been on the programming side of the house for so long, I wanted to challenge myself to be a part of a company... Continue reading »
by Sarah Sluis // June 4th, 2019 //
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FreeWheel And Operative Launch Initiative To Bridge The Buying Gap Between Digital And Addressable TV

FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy digital and addressable TV inventory in one place. NBCU is the first media brand to sign on. Traditionally, ad sales on linear TV and digital have been very separate processes with very different measurements. Since... Continue reading »
by Rae Paoletta // July 9th, 2018 //
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As New Ad Marketplaces Form, Media Companies Must Find Their Place

“On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lorne Brown, CEO at Operative.  TV is not dead. Advertising is not dead, either, but it is changing, fast. That’s an opportunity for growth. Equity analyst Omar Sheikh has predicted that advanced TV will... Continue reading »
by AdExchanger // April 12th, 2018 //
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Lorne Brown, New CEO Of Sintec Media, Eyes TV's Future

Lorne Brown, former CEO of Operative and president of SintecMedia, will ascend to the CEO position at Sintec Media. Outgoing CEO Amotz Yarden will assume a seat on the board. As CEO, Brown plans to continue executing the vision he and Yarden laid out last November when SintecMedia acquired Operative for $200 million, about six... Continue reading »
by Sarah Sluis // August 7th, 2017 //
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How Sinclair And Tribune Could Alter Addressable TV

Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together. In addition to Tribune’s 42 local stations in 33 markets, many of which are big Fox and CW affiliates, Sinclair... Continue reading »
by Kelly Liyakasa // May 10th, 2017 //
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How To Manage The Compromises In Server-Side Header Bidding

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative, a SintecMedia company. It seems like only yesterday that publishers were excited for header bidding, the new innovation in programmatic ad management. Actually, it was... Continue reading »
by AdExchanger // January 20th, 2017 //
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SintecMedia Buys Operative For $200 Million In Push Toward TV-Digital Convergence

SintecMedia will acquire Operative for nearly $200 million in a move that will give media companies with linear TV and digital businesses one software system to manage proposals, trafficking and billing. “We are future-proofing [media companies’] businesses by helping them create a single stack for linear and digital,” said Operative CEO Lorne Brown, who will... Continue reading »
by Sarah Sluis // November 29th, 2016 //
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Marrying Programmatic And Direct Is No Fairy Tale

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative. Premium content publishers have a reputation for not being very technical. Any time a new digital channel arises, the more technical it is, the more... Continue reading »
by AdExchanger // August 12th, 2016 //
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As TV And Digital Converge, Beware Of The Third Advertising Stack

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. You’ve heard it before: Digital and TV are converging. We may talk about it, but many haven’t stopped to examine the hard technical and operational challenges that media companies... Continue reading »
by AdExchanger // May 31st, 2016 //
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How To Make Programmatic TV Grow Faster? Simplify It

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. I can’t tell you how many times I’ve heard high-level publishers and advertising executives bring up the huge promise of programmatic TV. In theory, programmatic TV buying allows advertisers... Continue reading »
by AdExchanger // February 25th, 2016 //
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