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»rain the growth agency

Chris Peterson headshot
The Low-Risk Decision To Pause Facebook

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. Pausing advertising on Facebook can look risky. Facebook has become the marketing lifeblood of a long tail of small businesses while serving... Continue reading »
by AdExchanger // July 20th, 2020 //
»
Chris Peterson headshot
When Advertising Bets Are Off: Media Planning And The COVID-19 Crisis

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood... Continue reading »
by AdExchanger // April 16th, 2020 //
»
Chris Peterson headshot
A DTC Creative Action Plan: Rapidly Evolving Messaging During Coronavirus Turmoil

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. The coronavirus pandemic has called into question every aspect of advertising strategy in ways never seen before. It’s not your typical... Continue reading »
by AdExchanger // March 27th, 2020 //
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