Comic: 'I Just Wanna Watch The Game!'
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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CTV fragmentation
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Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply
European TV has never been an easy ad market, with content distributed across different languages, currencies and regulatory frameworks. RTL Group’s total video strategy aims to help global advertisers navigate this fragmented market.
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A Meta Success; From Paradise To Ad Placements
The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.
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Programmatic CTV Still Has A Lot Of Growing Up To Do
CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and rife with fragmentation.
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OPINION: On TV & VideoWith Digital And Linear Convergence, Advanced TV Will Soar In 2023
Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant linear in buyers’ marketing strategies? Well, it’s more complicated than that – and buyers need to understand how to successfully manage and optimize across both linear and streaming.
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AdExchanger’s Most Popular Comics Of 2022
From the rise of alternative measurement currencies and retail media networks to the launch of Netflix’s AVOD tier, these are the stories that helped us animate the news in 2022.