AI optimization

Sonia Chung, Boathouse’s new CMO, wants to help the agency (and the industry at large) take full advantage of its data.

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point.

If you want to protect your margins, your data and your long-term strategy, here are five questions worth asking before you sign anything.

Many organizations are encountering a paradox: Performance appears strong, while durable growth remains elusive. How should performance be evaluated when the strongest signals no longer align cleanly with growth?

Future’s new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience platform.

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

CTV isn’t an emerging channel anymore. It’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes.

AI-enabled advertising could reduce ad loads on pages; Jimmy Kimmel is (still) causing a stir; and Microsoft is building an AI marketplace to ensure fair compensation for publishers.

Pinterest’s main focus is making it easier for users to buy through its platform. “We’re all in on shopping,” CRO Bill Watkins told AdExchanger.