Disney

Amazon Prime Video rolls out new audience and contextual targeting; streamers wring more revenue from subscription-weary consumers; and AI is an app, so it must obey Google and Apple.

Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.

NBC, Fubo, Disney-owned ESPN and ad agency Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach incremental audiences.

US judge rules generative AI has no fair use claim; Snap sets its sights on SMBs; MMM comes to CTV; and Disney introduces ads in live TV, even for paid users.

Google’s open-source MMM product goes live; Amazon Prime Video’s ad biz turns one; and teens don’t trust Big Tech and have doubts about AI.

Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.

Why the agency pivot to alternative payment models is good for M&A; Zeta Global responds to a short-seller’s explosive claims; and X sees a mass exodus after the election.

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4,