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»Volvo

CNN And Volvo Hope Their Upcoming VR Ad Campaign Eclipses Conventional Advertising

It’s still unclear how 360-degree video or virtual reality will affect media and advertising long-term since many brands and networks are still in the experimental stage. But CNN and Volvo hope to up the ante during next Monday’s solar eclipse. The news broadcaster and automaker collaborated on four pieces of branded content that will live-stream... Continue reading »

by Kelly Liyakasa // August 18th, 2017 //
»
Volvo Runs With Time Inc. To Place Ads Next To Trending Content

With a tight marketing budget and a brand on the turnaround, Volvo is open to experimentation. Which is one reason why it’s a launch partner for Time Inc.’s Real Time ad product, which places the Volvo brand next to Time Inc.’s trending content on social media. The advertising product adds Volvo’s logo to Time Inc.’s... Continue reading »

by Sarah Sluis // January 4th, 2016 //
»
Volvo Hits The Gas Pedal On Experiential Ads

There’s no larger driver of brand awareness than a 30x60-foot cinema screen. At least, that’s the logic for Swedish auto manufacturer Volvo, which is test driving 90-second interactive cinema ads targeting 18- to 34-year-olds across 100 Screenvision theaters in the US. The effort involves partnerships with cinema advertising company Screenvision and interactive, motion-detection company Audience... Continue reading »

by Kelly Liyakasa // September 1st, 2015 //
»
 

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