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Verification Providers Missed Easy-To-Spot Bots, Says Adalytics. What Went Wrong?

BY Anthony Vargas// March 31st, 2025

Industry experts agree that the bot activity analyzed in the latest Adalytics report is among the easiest type of invalid traffic to spot.
Platforms

Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought

BY Anthony Vargas// March 28th, 2025

An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.