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»ad revenue

Publicis Returns To Growth; Facebook Futzes With The News Feed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Organic Things are starting to look up at Publicis Groupe. After getting battered by the COVID-19 pandemic, the holding company saw a return to organic revenue growth in Q1 as marketers were confident enough to restart projects, especially in the US. The Wall... Continue reading »
by AdExchanger // April 16th, 2021 //
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Amazon's Share Of Digital Advertising Grows; Roku To Debut Brand-Sponsored Vids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grabbing Share Watch out, Google and Facebook – Amazon is catching up. According to eMarketer, Amazon’s share of the digital ad market in the United States grew to 10.3% last year, up from 7.8% in 2019, The Wall Street Journal reports. It’s expected to make... Continue reading »
by AdExchanger // April 7th, 2021 //
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IPG's Organic Revenue Down In Q4 And 2020; Facebook Ramps Up Content Moderation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking A Hit The ongoing pandemic is still throwing IPG for a loop as the holdco rethinks its structure for the year ahead. IPG reported net sales of $8 billion in 2020, a 6.5% decrease compared with the previous year, The Wall Street Journal... Continue reading »
by AdExchanger // February 12th, 2021 //
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Digital Buoys Global Ad Spend Big Time During The Pandemic

GroupM, Magna and Zenith released global ad spend forecasts on Monday, and all agree that 2020 was not the catastrophe many had predicted. Disaster was averted in large part due to the accelerated shift to digital during the pandemic. Global advertising fell by 5.8% in 2020, according to GroupM, which “could have been worse” and... Continue reading »
by Tony Rifilato // December 7th, 2020 //
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Q2: Facebook Acknowledges IDFA Loss Could Have A Material Business Impact

Despite a healthy second quarter that shrugged off the economic downturn, Facebook CFO Dave Wehner warned investors on Thursday that Apple’s IDFA changes coming in iOS 14 could “prove to be a challenging headwind.” “We’re still trying to understand what these changes will look like and how they impact us and the rest of the... Continue reading »
by Allison Schiff // July 30th, 2020 //
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Publisher Revenue Diversification Is Critical For The Pandemic And Post-Cookie Era

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Michael Nevins, chief marketing officer at Smart. Revenue diversification, which has been marginally on the radar for many publishers, will likely play a more central role amid a range of industry challenges, including the... Continue reading »
by AdExchanger // May 8th, 2020 //
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86% Of News Pubs Faced Canceled Ad Campaigns, According To IAB

  Publishers are feeling the effects of the coronavirus pandemic on their ad revenue. An IAB survey of 200 publishers and sell-side programmatic players found that 70% of the group were revising their Q2 forecasts post-pandemic. News pubs hit hardest News publishers in particular are disproportionately affected by the coronavirus pandemic, since many brands don’t... Continue reading »
by Sarah Sluis // April 15th, 2020 //
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Facebook And Twitter Are Up To Their Eyeballs In COVID-19 Engagement – But They Can’t Monetize Most Of It

Facebook and Twitter both acknowledged this week that they’ll be taking revenue hits due to the coronavirus situation. These admissions aren’t surprising – but they are telling. Late Tuesday, Facebook said that its services are experiencing “unprecedented” growth and “new records in usage almost every day,” but that this isn’t translating into ad revenue gains. “Our... Continue reading »
by Allison Schiff // March 25th, 2020 //
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Amazon Showcases Ad Strategy For Live Sports; Sprinklr Buys Nanigans' Social Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Sports Dollars Amazon’s ad strategy for the England Premier League game, which it live streamed Tuesday night, sheds light into how the company is thinking about monetizing live sports. Amazon cut the amount of ad space during the game to 13 minutes per... Continue reading »
by AdExchanger // December 4th, 2019 //
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Twitter’s 2019 Priorities: Health, Revenue And Trying To Be Less Toxic

2018 was a pretty good year for Twitter, all things considered. Users are growing, if you don’t look at monthly active users (MAUs). Twitter is starting to get a handle on harassment, with machine learning models proactively identifying 38% of the abusive tweets taken down every week. And the platform has been profitable for four... Continue reading »
by Allison Schiff // May 20th, 2019 //
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