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»ad revenue

Publisher Revenue Diversification Is Critical For The Pandemic And Post-Cookie Era

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Michael Nevins, chief marketing officer at Smart. Revenue diversification, which has been marginally on the radar for many publishers, will likely play a more central role amid a range of industry challenges, including the... Continue reading »
by AdExchanger // May 8th, 2020 //
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86% Of News Pubs Faced Canceled Ad Campaigns, According To IAB

  Publishers are feeling the effects of the coronavirus pandemic on their ad revenue. An IAB survey of 200 publishers and sell-side programmatic players found that 70% of the group were revising their Q2 forecasts post-pandemic. News pubs hit hardest News publishers in particular are disproportionately affected by the coronavirus pandemic, since many brands don’t... Continue reading »
by Sarah Sluis // April 15th, 2020 //
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Facebook And Twitter Are Up To Their Eyeballs In COVID-19 Engagement – But They Can’t Monetize Most Of It

Facebook and Twitter both acknowledged this week that they’ll be taking revenue hits due to the coronavirus situation. These admissions aren’t surprising – but they are telling. Late Tuesday, Facebook said that its services are experiencing “unprecedented” growth and “new records in usage almost every day,” but that this isn’t translating into ad revenue gains. “Our... Continue reading »
by Allison Schiff // March 25th, 2020 //
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Amazon Showcases Ad Strategy For Live Sports; Sprinklr Buys Nanigans' Social Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Sports Dollars Amazon’s ad strategy for the England Premier League game, which it live streamed Tuesday night, sheds light into how the company is thinking about monetizing live sports. Amazon cut the amount of ad space during the game to 13 minutes per... Continue reading »
by AdExchanger // December 4th, 2019 //
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Twitter’s 2019 Priorities: Health, Revenue And Trying To Be Less Toxic

2018 was a pretty good year for Twitter, all things considered. Users are growing, if you don’t look at monthly active users (MAUs). Twitter is starting to get a handle on harassment, with machine learning models proactively identifying 38% of the abusive tweets taken down every week. And the platform has been profitable for four... Continue reading »
by Allison Schiff // May 20th, 2019 //
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Here’s What Facebook’s 14-Hour Ads Manager Outage Might Have Cost

How much ad revenue does Facebook lose out on when its platforms go on the fritz? More than you probably make in a year … or 50. On Thursday and Friday, Facebook experienced what was reportedly the longest partial global outage in the company’s history. For around 14 hours, some users had trouble accessing or... Continue reading »
by Allison Schiff // March 14th, 2019 //
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IronSource Has A Tool To Help Devs Determine Ad Revenue At The User Level

Without a way to calculate ad revenue per user, optimization is just an educated guessing game. “I wouldn’t call it a complete blind spot, but the process is definitely not as efficient as it could be,” said Jeff Gurian, VP of marketing and ad monetization at Kongregate, a mobile and PC game publisher acquired from... Continue reading »
by Allison Schiff // October 3rd, 2018 //
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Growing, Growing, Gone: Breaking Down Facebook’s Sobering 2018 Forecast

Even Facebook isn’t impervious to the downstream effects of repeated scandals, macro privacy trends and the law of large numbers. With Cambridge Analytica, the General Data Protection Regulation (GDPR) and flatlining use in North America, which is Facebook’s most lucrative market, the buck had to stop, or at least stall, sometime. It did so on Wednesday... Continue reading »
by Allison Schiff // July 26th, 2018 //
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Bruce Falck Revs Revenue One Year In As Twitter’s Ad Products Chief

In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR, MRC, transparency, measurement. But rather than focusing on “external factors,” the GM of Twitter’s revenue product and his growing team are “getting back to basics.” Twitter has spent the last two years striking content partnerships,... Continue reading »
by Allison Schiff // June 20th, 2018 //
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User Counts And Revenue Tumble At Twitter

Twitter’s revenue and user growth story – especially US user growth – is grounded in a harsh reality. Overall revenue for the quarter came in at $574 million, down 5% year over year. Ad revenue was also down 8% on a YoY basis, clocking in at $489 million. This is the third quarter in a... Continue reading »
by Allison Schiff // July 27th, 2017 //
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