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»nanigans

Amazon Showcases Ad Strategy For Live Sports; Sprinklr Buys Nanigans' Social Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Sports Dollars Amazon’s ad strategy for the England Premier League game, which it live streamed Tuesday night, sheds light into how the company is thinking about monetizing live sports. Amazon cut the amount of ad space during the game to 13 minutes per... Continue reading »
by AdExchanger // December 4th, 2019 //
»
Your Ad Tech Tax Is Amazon’s Opportunity

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Claude Denton, co-founder and chief technology officer at Nanigans. When Jeff Bezos famously said, “Your margin is my opportunity,” he was referring to retailers’ historically high margins and Amazon’s intent to undercut them with... Continue reading »
by AdExchanger // June 20th, 2018 //
»
Rue La La Rejiggers Its Retargeting Program

Ecommerce site Rue La La, which offers deals on designer fashion and goods, wants its members to have a great experience so they keep coming back. “How do we stay top of mind for our best members and encourage them to come back over long periods of time?” said Jeff Steeves, VP of marketing at... Continue reading »
by Alison Weissbrot // October 3rd, 2017 //
»
Cheetah Mobile Hunts Its Next Prey: Mobile Monetization

Cheetah Mobile is changing its spots. Known more as an app publisher than an ad tech player, the Beijing-based mobile media company launched its own global ad platform on Monday. It’s part of Cheetah’s grand plan to become “one of the top five mobile ad vendors in the world,” said Cheetah Mobile CTO and co-founder... Continue reading »
by Allison Schiff // June 16th, 2015 //
»
Nanigans Doubles Down On Self-Serve With $24M Series B Cash Infusion

Facebook ad partner Nanigans is lining its coffers with $24 million in fresh funding. The Series B round, announced Wednesday, is being led by Chinese software company Cheetah Mobile, with participation from Avalon Ventures and Wellington Management Company LLP. Nanigans' total funding now stands at just under $33 million. A good portion of the money,... Continue reading »
by Allison Schiff // March 25th, 2015 //
»
Facebook Ad Prices And Performance Climbed In Q2

The cost of Facebook ads is on the rise – but advertisers don’t seem to mind because they’re seeing results. At least for now. According to the most recent Q2 benchmark report from Facebook ad partner Nanigans, the click-through rate (CTR) on Facebook ads was up 146% year over year and rose 47% from the first quarter. Spend... Continue reading »
by Allison Schiff // July 8th, 2014 //
»
Facebook Ad Partner Nanigans Commits To SaaS, COO Marc Grabowski Departs

Changes are afoot at Nanigans, as the Facebook ad partner repositions to serve in-house marketers strictly on a software subscription basis. The company has stopped signing new managed services business and will focus on getting its self-serve platform into the hands of marketers in the ecommerce and app verticals. As part of this singular focus... Continue reading »
by Zach Rodgers // May 13th, 2014 //
»
Charting A Path To In-House Programmatic

Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. As the slow death of media-buying agencies continues*, a growing number of marketers want to own their data and bring all buying in house.... Continue reading »
by AdExchanger // December 12th, 2013 //
»
Report: Facebook Retail CPMs Have Tripled Since Q3 2012

Retailers are pouring more money into Facebook’s ad products and driving up CPM costs, according to a new report from Nanigans, an ad platform and Facebook Preferred Marketing Developer partner. The report is based on data from more than 100 online and brick-and-mortar retailers over the first nine months of 2013. CPMs of Facebook ads... Continue reading »
by Judith Aquino // October 16th, 2013 //
»
The One Question You Should Be Asking About Attribution

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. Attribution helps measure the events impacting a business, but it is much more important than measurement alone. An accurate attribution picture should allow... Continue reading »
by AdExchanger // October 4th, 2013 //
»
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