revenue diversification

Local media companies have already seen traffic declines of 25% to 50%, and the Local Media Consortium is collaborating to fight the problem.

Multiple threats to the ad tech industry make navigating forward complicated, writes Rob Beeler, Founder and CEO of Beeler.Tech. But as “fun” as it is to bet on what dooms us, might I suggest we start placing bets on what saves us? For publishers, the way forward lies in revenue diversification and building real trust with consumers.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Kidding Around  During the State of the Union address on Tuesday, President Biden called on lawmakers to get cracking on legislation that bans ads targeted at kids. “It’s time to ban targeted advertising to children, [and to] demand tech companies stop collecting personal […]

Enthusiasm for entertainment exists on a spectrum, from casual to obsessed. Fandom, an entertainment, movie, TV show and culture site backed by private equity firm TPG, aims to attract all types, from World of Warcraft players to people who like dipping into the Marvel universe here and there, according to Fandom CRO Ken Shapiro.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Benjamin Blank, chief executive officer of UPROXX. The world of publishing learned how to be nimble in times of turbulence during 2020.  While some evolution was expected (particularly in the digital realm), the obvious shakeup […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mike Peralta, Global CRO, Future plc After a difficult 2020, the publishing world is bracing for an uncertain 2021. With ambiguity swirling around the future of the cookie and its potential replacement, many publishers, […]

Vox Media is close to making more money from first-party audience targeting than from third-party targeting mechanisms. This year, Vox expects that the majority of its audience line items will be rooted in first party, said AJ Frucci, VP of Concert and programmatic at Vox Media. Last year, third-party targeting made up the vast majority, […]

Gameplay has been way up during the pandemic, with no sign of slowing down. But people aren’t just playing more games – they’re reading about them. Since January, Wired has seen a more than 84% year-over-year increase in traffic to its gaming coverage. The average number of visits to gaming-related content is 11% higher than the […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Nevins, chief marketing officer at Smart. Revenue diversification, which has been marginally on the radar for many publishers, will likely play a more central role amid a range of industry challenges, including the […]