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»ad tracking

Comic: 'I Asked The App Not To Track'

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // May 14th, 2021 //
»
Swaarm, a startup that helps buyers and ad networks track performance marketing, has launched a solution for privacy-enabled attribution on iOS 14.
Swaarm Has An Alternative Method For Attribution On iOS 14 – Minus The IDFA

Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June 2020 when Apple first announced its plans to limit IDFA use. The timing was fortuitous. Rather than having to pivot like a legacy mobile measurement provider, Swaarm’s co-founders (who had been developing the technology for... Continue reading »
by Allison Schiff // April 13th, 2021 //
»
Big Brands Prep For Cookieless World; Podcast Upfronts Lineup Revealed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What, Me Worried? Google’s planned elimination of third-party cookies has big brands revamping their data strategies, but some aren’t too worried about the looming restrictions that won’t allow individual ad targeting. Per the Wall Street Journal, Bacardi has expressed confidence in its ability to... Continue reading »
by AdExchanger // April 2nd, 2021 //
»
Tim Cook, CEO, Apple
Apple Says IDFA Changes Will Go Live ‘In Early Spring’ As Tim Cook Denounces The ‘Data Industrial Complex’

Developers, mark your calendars for, eh, “early spring.” That’s when Apple will start requiring apps and advertisers to get permission before they can use the IDFA for tracking and ad targeting. After leaving developers on tenterhooks for months, Apple finally shared its broad timeline for AppTrackingTransparenency (ATT) implementation in a blog post on Thursday, which... Continue reading »
by Allison Schiff // January 28th, 2021 //
»
Matt Voda, CEO of OptiMine Software
It’s Easy To Forget, But Tracking Does Not Equal Measurement

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO of OptiMine Software. There’s no denying that we’re living in a period of massive disruption to the way in which data is used for marketing. Cookies are (finally)... Continue reading »
by AdExchanger // December 18th, 2020 //
»
Apple And Facebook Spar Over Privacy; Facebook Antitrust Case Could Focus On Past Acquisitions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. Facebook Although maybe not as exciting as the upcoming Mike Tyson fight against Roy Jones Jr., Apple and Facebook have been trading blows this week over which one of them exploits their users more. Business Insider reports that Apple landed the first... Continue reading »
by AdExchanger // November 23rd, 2020 //
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Known for unilateral decision making that can throw entire industry sectors into a tailspin, many of Apple’s recent moves fit a pattern of behavior.
3 Ways Apple Is Throwing Its Weight Around The Ad Industry

Apple has a tendency to ask for forgiveness, not permission. Scratch that. Apple doesn’t apologize. Known for unilateral decision making that can throw entire industry sectors into a tailspin (just ask the mobile ad ecosystem), many of Apple’s recent moves fit a pattern of behavior. Developers have long considered Apple’s App Store policies inscrutable and... Continue reading »
by Allison Schiff // August 14th, 2020 //
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Q2: Facebook Acknowledges IDFA Loss Could Have A Material Business Impact

Despite a healthy second quarter that shrugged off the economic downturn, Facebook CFO Dave Wehner warned investors on Thursday that Apple’s IDFA changes coming in iOS 14 could “prove to be a challenging headwind.” “We’re still trying to understand what these changes will look like and how they impact us and the rest of the... Continue reading »
by Allison Schiff // July 30th, 2020 //
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Apple Is Putting IDFA Use Under The Microscope

Apple seems poised to clamp down on the rampant, unauthorized use of its mobile ad ID, the IDFA. Earlier this week, Apple added a new screen to the user interface within App Store Connect, the portal that developers use to upload and manage the distribution of their apps. The screen, discovered in the wild and... Continue reading »
by Allison Schiff // June 18th, 2020 //
»
Will Most Consumers Opt Out Of Data Collection Under CCPA?

Here’s a bit of California Consumer Privacy Act (CCPA) trivia for you: The word “homepage” doesn’t mean what you think it means. Beginning Jan. 1, 2020, businesses covered by the CCPA must prominently display a “Do Not Sell My Personal Information” button on their homepages. But under the law, a homepage is more than just... Continue reading »
by Allison Schiff // October 2nd, 2019 //
»
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