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»news feed

Facebook Has Fewer Brand Safety Controls For News Feed Ads – On Purpose

There’s a reason Facebook doesn’t provide granular brand safety controls for news feed – it doesn’t think they’re necessary. “We don’t believe ad adjacency matters in certain environments … and we designed the platform with that in mind,” said Erik Geisler, Facebook’s director of North American agency partnerships, speaking Thursday at 614 Group’s Brand Safety Summit... Continue reading »
by Allison Schiff // November 15th, 2019 //
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Facebook Is Testing AR-Enabled Ad Formats In Time For The Holidays

Facebook is augmenting the news feed. The company has been testing AR ads for the past couple of months with a limited number of brands, it announced at an event for advertisers and agencies in New York City on Tuesday. The plan is to release the format more generally in the lead-up to the holiday... Continue reading »
by Allison Schiff // July 10th, 2018 //
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Publishers Adapt To The New Realities Of The Facebook News Feed

Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday. While LittleThings is the first pub to fall victim to Facebook's news feed algorithm change, it is likely not the last. Many pubs play Whac-A-Mole with the news feed, optimizing article and video content to fit the whims of a fickle Facebook... Continue reading »
by Kelly Liyakasa // March 2nd, 2018 //
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Will Facebook’s Algo Overhaul Slash News Feed Inventory?

Mark Zuckerberg expects people to spend less time in the news feed once Facebook throttles the organic reach of publisher content. That change will lead to less inventory at higher prices, said James Douglas, SVP and executive director of social media at IPG-owned Society Agency. After Facebook announced plans Thursday to deprioritize public content from... Continue reading »
by Allison Schiff // January 12th, 2018 //
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Facebook Has Its Own Brand Safety Issues. Here’s How It’s Facing Up.

The duopoly isn’t a duo when it comes to brand safety. The nuances of how their respective platforms operate mean that Facebook and Google face their own particular challenges to ensure brand safety. While the primary risk on YouTube is adjacency – ads appearing within or beside unsavory or questionable content – the personal nature of... Continue reading »
by Allison Schiff // June 19th, 2017 //
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Facebook Tweaks Algo To Snuff Out Links To Ad-Ridden Websites

Facebook’s making it harder for fly-by-night publishers to monetize low-value websites. On Wednesday, Facebook said it’s starting to use artificial intelligence to lay down the law on links that shunt users to websites with too many ads, as well as ads of a "disruptive, malicious and shocking" nature. Frowned-upon ad types include excessively disruptive units... Continue reading »
by Allison Schiff // May 10th, 2017 //
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Facebook's Self-Serve News Feed Ads Get Less Precise

Facebook may be pouring on the revenue afterburners while reducing the precision of self-serve ad targeting in the news feed. Or, if you're Facebook, the latest changes are all about making it simpler for the advertising long tail. As many of you may know, AdExchanger reaches out through your Facebook news feed by posting links to... Continue reading »
by John Ebbert // April 22nd, 2013 //
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