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»monetization

Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization

Brands and tech vendors can do a lot more to make good on their public promises to support diverse and Black-owned media. For example, just changing their payment terms or measuring ROI based on brand lift rather than impressions would go a long way, said Rhonesha Byng, the CEO and founder of Her Agenda, a… Continue reading »
by Allison Schiff // July 8th, 2022 //
»
Alexander Azarov, CEO & Founder, Clickio
Publishers, Stop Prioritizing Monetization Over User Experience

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alexander Azarov, CEO and founder of Clickio.  After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com this afternoon. Premium publishers are some of the least compliant with… Continue reading »
by AdExchanger Guest Columnist // December 23rd, 2021 //
»
WhizzCo On Why Content Recommendation Needs A Shakeup And A Makeover

Content recommendation doesn’t have the best reputation. It’s primarily known for spammy clickbait around the web. But it doesn’t have to be that way, said Alon Rosenthal, CEO and founder of WhizzCo, a startup that allows multiple content recommendation vendors to compete for native inventory so publishers can maximize their yield. Typically, publishers only work… Continue reading »
by Allison Schiff // November 12th, 2021 //
»
How Local Pubs Are Taking The Reins With Their Own Version Of A Single Sign-On

Local news publishers aren’t waiting around for ad tech vendors to solve their third-party cookie problems for them. In late March, the Local Media Consortium (LMC) launched NewsPassID, a single sign-on solution and ad network, designed to help the 5,000 local publishers represented by the LMC to aggregate their first-party data and clean up their… Continue reading »
by Allison Schiff // April 7th, 2021 //
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At its first investor day event, Snap talked about investing in its ad stack, expanding into new international markets and growing its advertiser base.
Snap Says It’s On Tap To Generate 50%+ Revenue Growth For Years To Come

Snap wants investors to know that monetization is and will continue to be a top priority. At the company’s first investor day event on Tuesday, executives emphasized Snap’s focus on investing in its ad stack, expanding into new international markets and growing its advertiser base, including small and local businesses. After revamping its self-serve ad… Continue reading »
by Allison Schiff // February 23rd, 2021 //
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Diana Horowitz, SVP of ad sales, FuboTV
FuboTV: Advertising Is ‘A Pillar Of Our Growth’

Newly public livestreaming TV service FuboTV hired its first SVP of ad sales in June. “That in itself speaks to the importance that we’re putting on the ad sales piece,” said Diana Horowitz, the Scripps and Comcast vet now filling that newly created role at Fubo. Fubo, which reported its first earnings in early November,… Continue reading »
by Allison Schiff // November 16th, 2020 //
»
Facebook And Twitter Are Up To Their Eyeballs In COVID-19 Engagement – But They Can’t Monetize Most Of It

Facebook and Twitter both acknowledged this week that they’ll be taking revenue hits due to the coronavirus situation. These admissions aren’t surprising – but they are telling. Late Tuesday, Facebook said that its services are experiencing “unprecedented” growth and “new records in usage almost every day,” but that this isn’t translating into ad revenue gains. “Our… Continue reading »
by Allison Schiff // March 25th, 2020 //
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SHE Media Found A New Source Of Revenue: Organic Social Embeds

Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with… Continue reading »
by Allison Schiff // February 20th, 2020 //
»
The Monetization Motivation Behind Facebook’s Messaging Merger

Facebook’s plan to integrate the backend infrastructure of its messaging platforms isn’t sitting well with privacy advocates, security experts, European regulators or US lawmakers. Alarm bells are ringing all over the place. The Irish Data Protection Authority says it’s going to be “very closely scrutinizing” the situation, particularly where it might involve the sharing and… Continue reading »
by Allison Schiff // January 29th, 2019 //
»
What Went Wrong For Mic

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Digital-native publishers sailed against strong headwinds in 2018, as continual shifts in the business model forced budget cuts, downsizing, “pivots to video” and more hurdles to… Continue reading »
by AdExchanger // December 7th, 2018 //
»
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