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»monetization

Facebook And Twitter Are Up To Their Eyeballs In COVID-19 Engagement – But They Can’t Monetize Most Of It

Facebook and Twitter both acknowledged this week that they’ll be taking revenue hits due to the coronavirus situation. These admissions aren’t surprising – but they are telling. Late Tuesday, Facebook said that its services are experiencing “unprecedented” growth and “new records in usage almost every day,” but that this isn’t translating into ad revenue gains. “Our... Continue reading »
by Allison Schiff // March 25th, 2020 //
»
SHE Media Found A New Source Of Revenue: Organic Social Embeds

Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with... Continue reading »
by Allison Schiff // February 20th, 2020 //
»
The Monetization Motivation Behind Facebook’s Messaging Merger

Facebook’s plan to integrate the backend infrastructure of its messaging platforms isn’t sitting well with privacy advocates, security experts, European regulators or US lawmakers. Alarm bells are ringing all over the place. The Irish Data Protection Authority says it’s going to be “very closely scrutinizing” the situation, particularly where it might involve the sharing and... Continue reading »
by Allison Schiff // January 29th, 2019 //
»
What Went Wrong For Mic

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Rob Gabel, founder and CEO at Tubular Labs. Digital-native publishers sailed against strong headwinds in 2018, as continual shifts in the business model forced budget cuts, downsizing, “pivots to video” and more hurdles to... Continue reading »
by AdExchanger // December 7th, 2018 //
»
Facebook Bets Big On Stories, Messaging And Watch – Here Are The Biggest Challenges

The news feed is still a money-printing machine for core Facebook. But people aren’t sharing like they used to – Pivotal Research analyst Brian Wieser used Nielsen data to detect that consumption on core Facebook, including Messenger, was down 13% in September – and now Facebook is putting its faith into what it hopes will... Continue reading »
by Allison Schiff // November 13th, 2018 //
»
Sprint Sells Mobile Ad Unit To InMobi

Mobile ad network InMobi will acquire Pinsight Media, Sprint’s mobile advertising and insights unit, the companies said on Wednesday. A team of roughly 100 people will join InMobi from Pinsight and remain based in Kansas City, Mo., where Sprint has its headquarters. The all-stock deal isn’t a typical acquisition. The idea is for InMobi to... Continue reading »
by Allison Schiff // October 17th, 2018 //
»
Can Facebook Keep The Monetization Train Chugging On Messenger?

Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and the founders of WhatsApp and Instagram, all of whom have recently left the building. So, where does that leave Messenger – a homegrown app with over 1.3 billion users that, thankfully for Facebook, has no... Continue reading »
by Allison Schiff // October 3rd, 2018 //
»
Facebook And Messenger Stories Start To Hit Their Stride At 300M Daily Actives

Organic use of Facebook Stories is on the rise, and now Facebook is making the case to advertisers. On Wednesday, Facebook announced that Stories has 300 million DAUs across its core app and Messenger combined. Facebook Stories ads, which appear between organic Stories as either six seconds of photos or 15 seconds of video, are... Continue reading »
by Allison Schiff // September 26th, 2018 //
»
Facebook Is Rolling Out Watch To The World

YouTube, watch your back? Facebook said Wednesday that Watch, its video-on-demand service for episodic content, is now available globally. Creators in certain countries – Ireland, the UK, Australia and New Zealand, to start – will also be able to monetize their content with ad breaks, including pre-roll, mid-roll and static image ads. An additional 21 countries will... Continue reading »
by Allison Schiff // August 29th, 2018 //
»
Overheard At LUMA: Relevant Pubs Will Win, Everyone Else Will Fail

Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one would care, said Rafat Ali, CEO and founder of travel publisher Skift, at LUMA’s Digital Media Summit in New York City on Tuesday. Despite the value media people ascribe to the importance of what they... Continue reading »
by Allison Schiff // May 15th, 2018 //
»
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