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»Moloco

App Marketers Are Adopting More Data-Driven Tactics, But Challenges Remain

Brands are starting to get more comfortable with performance-based app marketing – but they’re still transitioning. “Even just a year and a half ago when you talked to brand people, things like yield or breaking out ROI numbers by ad partner were like foreign concepts,” said Deniz Gezgin, director of digital marketing at Topps, which has... Continue reading »

by Allison Schiff // September 26th, 2016 //
»
 

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