• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»opt-out

Google’s LAT-Like Update On Android Augers Bigger Privacy Moves To Come

Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today,... Continue reading »
by Allison Schiff // June 4th, 2021 //
»
Comic: Fashionably LATe?

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // June 4th, 2021 //
»
Some Brands Pause Facebook Campaigns; Ad Industry Tries To Scuttle CCPA Amendment

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To Facebook, Or Not To Facebook? Facebook has lost some advertisers since CEO Mark Zuckerberg refused to remove posts by President Trump that glorify violence. Agencies including Pearmill and Verasoni Worldwide are advising clients to suspend campaigns while protests continue, The New York Times... Continue reading »
by AdExchanger // June 11th, 2020 //
»
As CCPA Enforcement Deadline Looms, California AG Shares Latest Draft Regs

First, in legalese: The second set of modifications to the proposed regulations promulgated by the California attorney general’s office for the California Consumer Privacy Act was released late Wednesday afternoon. Now, in English: The third version of the AG’s draft regs just dropped and it’s time to get out your highlighters. This latest draft incorporates... Continue reading »
by Allison Schiff // March 12th, 2020 //
»
Google Will Integrate With IAB Tech Lab’s CCPA Compliance Specs By Jan. 1 Deadline

Ad industry, you can get off your tenterhooks: Google is going to adopt the IAB Tech Lab’s technical specs for compliance with the California Consumer Privacy Act (CCPA). The specs, which create a US privacy string not dissimilar to the Transparency and Consent Framework (TCF) developed by IAB Europe in the run up to GDPR,... Continue reading »
by Allison Schiff // December 4th, 2019 //
»
The DAA Shares CCPA Compliance Proposal With 5 Weeks To Go (It’s Basically AdChoices)

Self-reg is revving up in the lead-up to the CCPA effective date on Jan. 1. The Digital Advertising Alliance (DAA) said Monday that it’s finalizing mechanisms that would allow consumers to opt out of the sale of their personal information as required by the California Consumer Privacy Act (CCPA). The tools aren’t available to use... Continue reading »
by Allison Schiff // November 26th, 2019 //
»
CCPA Compliance Tips: Map Your Data, Do Your Due Diligence And Try To Stay ‘Below The Radar’

The bad news: Lawyers and chief privacy officers think it’s “impossible” to fully comply with certain aspects of the California Consumer Privacy Act (CCPA). The good news: Everyone’s pretty much in the same boat, and the California attorney general’s office (probably) isn’t looking to put companies that do their due diligence out of business, said... Continue reading »
by Allison Schiff // November 8th, 2019 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Heads Up, Publishers: Google Is Overhauling Its Channel Partner Program On Sept. 30
  • Apple’s Privacy Change to Email – And How Marketers Should Respond
  • T-Mobile Hires Ad Tech Vet Mike Peralta As It Pushes Into Programmatic
  • The Big Story: Could Regulators Keep Third-Party Cookies Alive?
  • Antitrust Regulators Are Turning Up The Heat On Big Tech. Here’s Your Cheat Sheet
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved