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»Limit Ad Tracking

And as of June, when Apple first made its ATT announcement, Unity has been fielding lots of questions from its developer community about how to get ready.
Here’s How Unity Is Helping Its Developers Prep For IOS 14

The public tussling between Facebook and Apple over the latter’s fast-approaching privacy push in iOS 14 is what grabs headlines. But while the titans trade barbs, developers have been hustling behind the scenes as the deadline approaches. Apple is expected to release its AppTrackingTransparency (ATT) framework as part of iOS 14.5 at some point in... Continue reading »
by Allison Schiff // February 16th, 2021 //
»
Known for unilateral decision making that can throw entire industry sectors into a tailspin, many of Apple’s recent moves fit a pattern of behavior.
3 Ways Apple Is Throwing Its Weight Around The Ad Industry

Apple has a tendency to ask for forgiveness, not permission. Scratch that. Apple doesn’t apologize. Known for unilateral decision making that can throw entire industry sectors into a tailspin (just ask the mobile ad ecosystem), many of Apple’s recent moves fit a pattern of behavior. Developers have long considered Apple’s App Store policies inscrutable and... Continue reading »
by Allison Schiff // August 14th, 2020 //
»
Apple’s SKAdNetwork Gets Real – Is It The Future Of Mobile App Attribution On IOS?

SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS 14 in September. But when Apple first introduced its SKAdNetwork API in 2018, only a handful of industry insiders paid attention. At the time, the low-key rollout of a privacy-focused test API that would allow... Continue reading »
by Allison Schiff // July 7th, 2020 //
»
Will People Actually Opt In To IDFA Tracking?

Apple didn’t kill its ad ID this week, which some see as a cause for cautious optimism. But others view Apple’s move to require an opt-in to use its IDFA as the harbinger of, well, a coming apocalypse for mobile ad tech. Limit Ad Tracking (LAT) is now essentially Apple’s default position on app tracking.... Continue reading »
by Allison Schiff // June 25th, 2020 //
»
Apple Is Putting IDFA Use Under The Microscope

Apple seems poised to clamp down on the rampant, unauthorized use of its mobile ad ID, the IDFA. Earlier this week, Apple added a new screen to the user interface within App Store Connect, the portal that developers use to upload and manage the distribution of their apps. The screen, discovered in the wild and... Continue reading »
by Allison Schiff // June 18th, 2020 //
»
 

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