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»Limit Ad Tracking

Will People Actually Opt In To IDFA Tracking?

Apple didn’t kill its ad ID this week, which some see as a cause for cautious optimism. But others view Apple’s move to require an opt-in to use its IDFA as the harbinger of, well, a coming apocalypse for mobile ad tech. Limit Ad Tracking (LAT) is now essentially Apple’s default position on app tracking.... Continue reading »
by Allison Schiff // June 25th, 2020 //
»
Apple Is Putting IDFA Use Under The Microscope

Apple seems poised to clamp down on the rampant, unauthorized use of its mobile ad ID, the IDFA. Earlier this week, Apple added a new screen to the user interface within App Store Connect, the portal that developers use to upload and manage the distribution of their apps. The screen, discovered in the wild and... Continue reading »
by Allison Schiff // June 18th, 2020 //
»
 

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