Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today, […]
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The public tussling between Facebook and Apple over the latter’s fast-approaching privacy push in iOS 14 is what grabs headlines. But while the titans trade barbs, developers have been hustling behind the scenes as the deadline approaches. Apple is expected to release its AppTrackingTransparency (ATT) framework as part of iOS 14.5 at some point in […]
Apple has a tendency to ask for forgiveness, not permission. Scratch that. Apple doesn’t apologize. Known for unilateral decision making that can throw entire industry sectors into a tailspin (just ask the mobile ad ecosystem), many of Apple’s recent moves fit a pattern of behavior. Developers have long considered Apple’s App Store policies inscrutable and […]
SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS 14 in September. But when Apple first introduced its SKAdNetwork API in 2018, only a handful of industry insiders paid attention. At the time, the low-key rollout of a privacy-focused test API that would allow […]
Apple didn’t kill its ad ID this week, which some see as a cause for cautious optimism. But others view Apple’s move to require an opt-in to use its IDFA as the harbinger of, well, a coming apocalypse for mobile ad tech. Limit Ad Tracking (LAT) is now essentially Apple’s default position on app tracking. […]
Apple seems poised to clamp down on the rampant, unauthorized use of its mobile ad ID, the IDFA. Earlier this week, Apple added a new screen to the user interface within App Store Connect, the portal that developers use to upload and manage the distribution of their apps. The screen, discovered in the wild and […]
