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»SDKs

Comic: In The Weeds

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // May 28th, 2021 //
»
60% Of School Apps Are Improperly Sharing Student Data With Third Parties

The kids are online, but their data is not all right. The majority of school utility apps used by kids and parents are pervasively sharing student data with third parties through advertising and analytics software development kits (SDKs), including those provided for free by Google and Facebook. On average, school apps have more than 10... Continue reading »
by Allison Schiff // May 4th, 2021 //
»
Sen. Hawley Proposes Trust-Busting Bill; Verizon Media Rolls Out FLoC Alternative

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trustbusting The antitrust bills just keep piling up for Big Tech. Sen. Josh Hawley (R-Mo.) unveiled one of his own this week, and he means business. Its even got a tough-sounding name that would make Chuck Norris proud: the “Trust-Busting for the Twenty-First Century... Continue reading »
by AdExchanger // April 15th, 2021 //
»
Location Intel Provider Cuebiq Is Shutting Down Its SDK In The Name Of Privacy

Location intelligence company Cuebiq is sunsetting its software development kit and replacing it with a clean room-type product called Workbench that will allow data analysis in a more secure, privacy-safe way. Cuebiq had been planning to make this move for around two years. Even when there’s no malicious intent, SDKs pose a security risk and... Continue reading »
by Allison Schiff // February 23rd, 2021 //
»
In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant lifts in ARPDAU (average revenue per daily user). “Publishers are pushing their ad networks to get into bidding, and we’re beginning to see a snowball effect,”... Continue reading »
by Allison Schiff // August 21st, 2020 //
»
Apple Is Putting IDFA Use Under The Microscope

Apple seems poised to clamp down on the rampant, unauthorized use of its mobile ad ID, the IDFA. Earlier this week, Apple added a new screen to the user interface within App Store Connect, the portal that developers use to upload and manage the distribution of their apps. The screen, discovered in the wild and... Continue reading »
by Allison Schiff // June 18th, 2020 //
»
Why Is Vungle Worth $750 Million?

When private equity firm Blackstone announced its plan this week to acquire video-focused mobile ad network Vungle, multiple sources pegged the deal at $750 million – a remarkably large price tag for a company that only raised a little over $25 million. The question is, why so high? Mobile gaming is massive For one, Vungle has... Continue reading »
by Allison Schiff // July 18th, 2019 //
»
After GDPR Inspires Developers To Snip Unused SDKs, It’s Back To Biz As Usual

For many app publishers, the General Data Protection Regulation (GDPR) was an opportunity to examine each of their many SDK integrations and ask, “Does it spark joy?” The answer, in many cases, was no: It sparks the potential for data leakage and compliance headaches. In 2018, the number of unused SDKs – those that a publisher... Continue reading »
by Allison Schiff // February 4th, 2019 //
»
Mobile Apps Are Stalling On The Way To GDPR Compliance

Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed. Although mobile apps aren’t necessarily more at risk of GDPR violations, they do have specific and nuanced tasks they must complete in order to comply, and many are noticeably behind. Mobile apps that rely on... Continue reading »
by Allison Schiff // August 22nd, 2018 //
»
IAB Tech Lab’s Open-Source SDK For In-App Viewability Is Almost Ready For Prime Time

Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability. On Wednesday, the IAB Tech Lab kicked off a limited beta to test an open-measurement SDK that would enable publishers to work with multiple viewability vendors without requiring multiple SDK integrations. The test will run for roughly two... Continue reading »
by Allison Schiff // October 4th, 2017 //
»
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