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IAB Adds Agencies, But May Have Lost Its Way; Can CPGs Stop The Gross Marketing Gimmicks Already?

The “Big Tent” Backlash The IAB announced last week that advertising and media agencies will now be able to join the industry trade association as members. All the big agencies are already partners out of the gate.  The IAB makes the case that online advertising must span many categories to work effectively, and the industry... Continue reading »
by AdExchanger // December 20th, 2021 //
»
Democrats Call To Revise Section 230; State AGs Condemn Instagram Kids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Section Off Late last week, two House Democrats introduced a bill that would require social media platforms to share and implement content moderation policies and would revise Section 230 by allowing the Federal Trade Commission to bring enforcement actions against tech companies that fail... Continue reading »
by AdExchanger // May 11th, 2021 //
»
60% Of School Apps Are Improperly Sharing Student Data With Third Parties

The kids are online, but their data is not all right. The majority of school utility apps used by kids and parents are pervasively sharing student data with third parties through advertising and analytics software development kits (SDKs), including those provided for free by Google and Facebook. On average, school apps have more than 10... Continue reading »
by Allison Schiff // May 4th, 2021 //
»
Just Because You’re Compliant With COPPA Doesn’t Mean You’re Cool Under CCPA Or GDPR

There’s not enough awareness that compliance can’t be a cut-and-paste job when it comes to kids. Just because you’re compliant with Children’s Online Privacy Protection Act (COPPA), doesn’t mean you’re compliant with the California Consumer Privacy Act (CCPA), or the EU’s General Data Protection Regulation (GDPR). Plus, US states are coming out with their own... Continue reading »
by Allison Schiff // January 27th, 2020 //
»
Some People Are Easing Off Phone Use, Hearts & Science Finds; YouTube Revamps Ad Targeting On Kids Videos

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Detox Are people cutting back on their mobile phone use? Media agency Hearts & Science tracked the phone usage of more than 2,000 Americans over 14 months and found that 64% scaled back their app usage during that period, with the average down... Continue reading »
by AdExchanger // January 7th, 2020 //
»
 

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