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»Data sharing

Google Commits To A More Level Ad Tech Playing Field In Big Antitrust Settlement With France

No more laissez-faire. Google has agreed to pay a $268 million fine and make changes to its advertising business to settle a precedent-setting anticompetition case in France. The settlement, announced on Monday, was reached with the Autorité de la Concurrence (ADLC), France’s competition authority, and marks the first time that an antitrust regulator has been… Continue reading »
by Allison Schiff // June 7th, 2021 //
»
60% Of School Apps Are Improperly Sharing Student Data With Third Parties

The kids are online, but their data is not all right. The majority of school utility apps used by kids and parents are pervasively sharing student data with third parties through advertising and analytics software development kits (SDKs), including those provided for free by Google and Facebook. On average, school apps have more than 10… Continue reading »
by Allison Schiff // May 4th, 2021 //
»
As Data-Driven TV Takes Off, SpotX’s New Tool Refines Audiences For Advertisers

The advent of data-driven TV means that media owners have richer data sets to help advertisers find their audiences.  But if media companies are going to make their data available, they need better tools to prevent data leakage, whether that be from their own valuable data sets or the personally identifiable information coming from their… Continue reading »
by Ryan Joe // April 16th, 2021 //
»
Without Data Sharing And Collaboration, CTV Is Just Another Black Box

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jessica Hogue, general manager of measurement and analytics at Innovid. Even though connected TV (CTV) is growing rapidly, one challenge holding advertisers back from shifting even more dollars to the channel is the ability… Continue reading »
by AdExchanger // July 27th, 2020 //
»
Chrome Is Killing Cookies – But SameSite Still Needs To Be Updated

By 2022, third-party cookies will be obsolete in Chrome. But there’s a more pressing deadline looming that advertisers need to prepare for: SameSite. Beginning on Feb. 4, Chrome will stop supporting cross-site third-party cookie sharing by default. Third-party cookies that aren’t secure – as in, accessed over HTTPS – and also properly labeled using the… Continue reading »
by Allison Schiff // January 21st, 2020 //
»
Limits On Targeting Hurt Revenue – Just Look At Twitter’s Unfortunate Q3 Earnings

Twitter’s stock fell like a lead balloon Thursday morning – down as much as 20% in pre-market trading – after reporting an anemic third quarter. According to Twitter, revenue took a hit in Q3 thanks to a bit of seasonality in July and August and a few ad product-related “bugs” that it’s working to fix.… Continue reading »
by Allison Schiff // October 24th, 2019 //
»
There’s An Upside To Sharing Our Data

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Smart marketers today are trying to understand the impact of their advertising across a fragmented ecosystem of platforms. In particular, we want to… Continue reading »
by AdExchanger // September 26th, 2019 //
»
Facebook Suspends Tens Of Thousands Of Apps In Ongoing Data Misuse Crackdown

Facebook said Friday that it’s suspending “tens of thousands” of apps from its platform for data usage violations. The suspended apps are associated with around 400 developers. The purge is part of Facebook’s continuing investigation into how third-party app developers use Facebook data, sparked by the Cambridge Analytica scandal in March 2018. So far, the… Continue reading »
by Allison Schiff // September 20th, 2019 //
»
Meet the US Academic Who Just Got Cambridge Analytica To Plead Guilty To A Crime

An American associate professor of media design is perhaps not the first person who comes to mind as the driving force behind an effort to test the limits of European data protection law, but there you go. David Carroll, who teaches at the New School’s Parsons School of Design in New York City, is partway… Continue reading »
by Allison Schiff // January 11th, 2019 //
»
Verizon Isn’t Cutting Off The Subscriber Data Spigot To Its Media Unit – At Least Not Yet

Verizon still intends to allow the entity formerly known as Oath, now called Verizon Media, to access subscriber data for advertising purposes. It was reported on Wednesday that the telco’s new CEO, Hans Vestberg, was planning to completely pull the plug on feeding data from subscribers into its media unit. Verizon Media told AdExchanger that… Continue reading »
by Allison Schiff // January 10th, 2019 //
»
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