Consolidation is a natural and necessary part of a maturing industry’s life cycle. But not all consolidation yields the same outcomes, particularly when it comes to mobile gaming, writes Itai Cohen, head of marketing and corporate strategy at Digital Turbine.
Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today, […]
On Monday, on-device media technology company Digital Turbine bought app monetization platform Fyber for $600 million. Digital Turbine has become one of the most prolific acquirers of mobile ad tech over the last two months – beginning with its $400 million acquisition of mobile ad network AdColony in late February, followed by its early March […]
It’s mobile mania. There were three big pieces of mobile news before lunch on Monday – evidence that the mobile app market is white hot and only getting hotter. Content discovery provider Digital Turbine is acquiring app monetization company Fyber for $600 million in cash and stock – less than a month after spending $400 million to […]
This article is sponsored by the Post-IDFA Alliance including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle. With the iOS 14.5 update rapidly approaching later this month, many advertisers are preparing for the worst. Who can blame them? At this point, they’ve heard the warnings about unmeasurable ad inventory and slow publisher adoption of the […]
This article is sponsored by the Post-IDFA Alliance including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle. Last June, Apple announced the beginning of the end for the Identifier for Advertisers (IDFA) at the app level. Starting with the upcoming iOS 14.5 update, app publishers, DSPs and mobile measurement partners will no longer have default […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All About Antitrust Facebook and Google’s legal woes are expected to get worse as federal and state antitrust authorities prepare to file new lawsuits against the tech giants. The Wall Street Journal reports that authorities are readying as many as four more cases targeting […]
Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant lifts in ARPDAU (average revenue per daily user). “Publishers are pushing their ad networks to get into bidding, and we’re beginning to see a snowball effect,” […]
Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill it, the IDFA will become opt-in for consumers starting with iOS 14 in September. Without user permission, IDFA tracking will be zeroed out, just like when Limit Ad Tracking is enabled. Some are predicting opt-in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Simon, chief revenue officer at Fyber Now that we’re facing the death of the cookie and staring into an assumed ad-spend apocalypse, it might be a fun escape to […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Offer Yehudai, president at Fyber. 2018 has seen a spate of ad networks purchasing supply chain companies. For instance, Criteo acquired Managed, AppLovin bought MAX and Tapjoy joined forces with Tapdaq. At first glance, these acquisitions can be […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Janis Zech, co-founder and chief operating officer at Fyber. The growth in mobile programmatic is well documented, with global spending forecasts on the rise, especially in video. These billion-dollar budgets […]
Berlin-based RNTS Media group, which owns a portfolio of mobile technology companies, will acquire Israeli RTB mobile ad exchange Inneractive for an initial payment of $46 million, which could rise to $72 million if Inneractive hits incentivized targets. This is the third in a string of acquisitions RNTS Media and its primary business property, the […]
Berlin-based Fyber is on a tear. On Friday, Fyber, an SSP for mobile app developers, and its parent company RNTS Media announced that they’ve acquired mobile ad network Heyzap for as much as $45 million. RNTS Media will pay $20 million in cash upfront, with an additional $25 million in cash and shares available down the […]
Berlin-based mobile ad platform Fyber wants to help developers get a better handle on pre-caching, the practice of pre-loading video ad content to reduce load times and ad-serving latency. The company announced Monday that it’ll be releasing a tool within the next few weeks that enables developers to exercise more control over the pre-caching process. App developers […]
Berlin-based mobile ad platform Fyber (formerly SponsorPay) wants to become what it calls a full-stack “specialized supply-side platform.” “Specialized” refers to its focus on the world of freemium apps, said Janis Zech, CRO and co-founder of Fyber, which announced its acquisition of German ad tech company Falk Realtime on Wednesday for €10.75 million, which translates to […]
