• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»mopub

AppLovin is looking at software as its main cash cow.
AppLovin Plans To Restructure Its Apps Business And Focus On Software

AppLovin is looking at software as its main cash cow. Going forward, the company plans to prioritize its software platform and focus less on its apps business. During its Q1 earnings call on Wednesday, AppLovin told investors it expects revenue from its software business, which includes AppDiscovery (a marketing platform), MAX (in-app bidding software) and… Continue reading »
by Allison Schiff // May 12th, 2022 //
»
AppLovin is in the process of fully integrating MAX and MoPub, which AppLovin bought from Twitter in October for around $1 billion.
AppLovin Lays Out Its Post-MoPub Acquisition Plans

App monetization platform AppLovin has all the first-party data it needs, according to CEO Adam Foroughi. Machine learning does the rest. Roughly a year ago, AppLovin launched a proprietary machine learning recommendation engine called Axon that uses predictive algorithms to target apps to the users most likely to download them. “The games business may grow,… Continue reading »
by Allison Schiff // February 17th, 2022 //
»
AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash. The move makes a lot of sense.
AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

Mobile ad platform AppLovin loves acquiring companies. On Wednesday, AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash. The move makes a lot of sense. Recently-public company AppLovin has been on a mobile ad tech buying spree, with more than a half-dozen acquisitions under its belt in the… Continue reading »
by Allison Schiff // October 6th, 2021 //
»
Twitter Integrates Its CrossInstall Mobile DSP With MoPub

Twitter is integrating the CrossInstall mobile-only DSP it acquired last year with MoPub’s ad exchange platform in a push to woo more performance-based marketers. CrossInstall, which came along with its own bidder and proprietary creative ad formats, has been renamed MoPub Acquire and its team will now be part of MoPub, after having operated as… Continue reading »
by Tony Rifilato // June 22nd, 2021 //
»
Sen. Hawley Proposes Trust-Busting Bill; Verizon Media Rolls Out FLoC Alternative

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trustbusting The antitrust bills just keep piling up for Big Tech. Sen. Josh Hawley (R-Mo.) unveiled one of his own this week, and he means business. Its even got a tough-sounding name that would make Chuck Norris proud: the “Trust-Busting for the Twenty-First Century… Continue reading »
by AdExchanger // April 15th, 2021 //
»
Firefox Cracks Down On Supercookies; Grindr Faces $11.7M Fine For Alleged GDPR Violation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supercookies Crumble The newest version of Mozilla’s browser, Firefox 85, includes protection against so called “supercookies.” What the heck are supercookies? According to Mozilla, they can be used in place of ordinary cookies to store user identifiers, but are much more difficult to delete… Continue reading »
by AdExchanger // January 27th, 2021 //
»
Robin Wheeler, MoPub
Podcast: Marketers Still Aren’t Spending As Much In Apps As They Should Be

The mobile ad ecosystem has changed a lot since MoPub, Twitter’s mobile ad exchange, was founded in 2010. Tech years are like dog years, and a decade might as well be a century. But the more some things change, the more they stay the same: Marketers still need some convincing to spend on mobile and… Continue reading »
by Allison Schiff // September 30th, 2020 //
»
David Gregson, a product manager at Twitter’s MoPub
Here’s How MoPub Is Adapting To Apple’s IDFA Changes – Which Are Less Than A Month Away

Even as mobile ad platforms get their houses in order as Apple restricts IDFA in iOS 14, there are still a lot of open questions that remain, said David Gregson, a product manager at Twitter’s MoPub who’s directly involved with the mobile exchange’s response plan to Apple’s updates. “There’s still a lack of clarity about… Continue reading »
by Allison Schiff // September 2nd, 2020 //
»
In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant lifts in ARPDAU (average revenue per daily user). “Publishers are pushing their ad networks to get into bidding, and we’re beginning to see a snowball effect,”… Continue reading »
by Allison Schiff // August 21st, 2020 //
»
Twitter Acquires Mobile DSP CrossInstall On The Hunt For Mobile Performance Dollars

Twitter really wants a piece of the performance advertising pie. On Tuesday, Twitter said it has acquired interactive mobile ad company CrossInstall. No deal price was disclosed. All of CrossInstall’s 70 employees will be joining Twitter. CrossInstall is a mobile-only DSP focused on user acquisition with its own home-grown bidder and proprietary creative offering, including… Continue reading »
by Allison Schiff // May 12th, 2020 //
»
See more articles
 

Popular Today

  • earnings
    Walmart’s Advertising Revenue Is Small But Soaring
  • Data
    Google Is Creating A Panel To Feed Its Conversion Models
  • AdExplainer
    AdExplainer: How To Use Attention Metrics
  • Advertiser
    Why The Washington Commanders Don’t Have A CMO
  • Ad Exchange News
    Panels And Publishers Have A Love-Hate Relationship; Google’s Sleeping On Its Scam Problem

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved