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»mobile ad networks

WeatherBug Wishes Apps Would Get With The Programmatic Program Faster

Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We talk about programmatic to anybody who will listen, because this is the way of the future.” In early 2018, the weather app,... Continue reading »
by Allison Schiff // January 28th, 2020 //
»
2020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions

Ad networks are on the outs in the desktop world, but they still have a stranglehold on the mobile app ecosystem. That’s beginning to change, though. Mobile app publishers are transacting more of their impressions through programmatic auctions in a setup that mimics header bidding on desktop. The momentum has been growing over the past... Continue reading »
by Allison Schiff // November 18th, 2019 //
»
With Facebook And Google Automating Most Aspects Of App Marketing, What’s Next For UA Managers?

Most mobile user acquisition (UA) managers, like the ones who work at LA-based mobile game studio Jam City, are highly analytical creatures whose job is to dig into the data, analyze ad spend and manually adjust bids. But there’s increasingly less and less for them to do. Facebook and Google are systematically introducing more and... Continue reading »
by Allison Schiff // September 3rd, 2019 //
»
Inside Uber’s Fraud Suit Against Phunware

“Guys, it’s that time of the month … no not that time. It’s time to spin some more BS to Uber to keep the lights on.” That’s an excerpt from an email sent on Oct. 31, 2016 between two employees at Phunware, according to a lawsuit filed by Uber on July 12 in San Francisco.... Continue reading »
by Allison Schiff // August 26th, 2019 //
»
Why Is Vungle Worth $750 Million?

When private equity firm Blackstone announced its plan this week to acquire video-focused mobile ad network Vungle, multiple sources pegged the deal at $750 million – a remarkably large price tag for a company that only raised a little over $25 million. The question is, why so high? Mobile gaming is massive For one, Vungle has... Continue reading »
by Allison Schiff // July 18th, 2019 //
»
Glu Mobile: When It Comes To Ad Fraud, Prevention Is Better Than A Cure

Any sign of bad traffic, and mobile game developer Glu flips the kill switch at the ad network and the publisher levels, said John Parides, Glu’s senior director of user acquisition. “This is something you need to be constantly monitoring,” said Parides, who’s been with Glu for almost five years, during which click spam became... Continue reading »
by Allison Schiff // July 3rd, 2019 //
»
Publisher-Centric Mediation Platform AdToApp Emerges From Stealth

There’s nothing wrong with an 80% or 90% fill rate, unless you're a cash-strapped medium-sized app developer. “That 10% or 20% can be a killer if you need the revenue,” said Anton Losman, chief product officer at DigitalClick, an indie dev studio with about 10 million downloads. Losman, who handles monetization for DigitalClick’s handful of apps,... Continue reading »
by Allison Schiff // August 4th, 2015 //
»
ComScore Beefs Up Media Metrix With Mobile Ad Net Rankings

ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was focused on the desktop side of things, providing info on website audiences, including consumption habits, demographics and cross-site visitation for more than... Continue reading »
by Allison Schiff // May 20th, 2015 //
»
Mobile DSP, Ad Net Or Agency? Vendor Overlap Sows Confusion

Mobile advertising is still emerging as a category but the vendor landscape is already crowded with platforms offering overlapping feature sets. As mobile ad networks, data management platforms, targeting firms and other technologies continue to pile up, drawing a clear line between these services and guarding against conflicts of interest is getting harder, according to... Continue reading »
by Judith Aquino // September 16th, 2013 //
»
SingTel’s Mobile Ad Firm Amobee Snaps Up RTB Platform Gradient X

Amobee, a mobile advertising company that was acquired by Singapore-based telecom SingTel last year, has bought Gradient X, a Los Angeles-based startup that offers a real-time bidding platform for mobile ads. Gradient X will provide Amobee with a real-time bidding functionality for various ad channels and formats, such as video and HTML5, as well as... Continue reading »
by Judith Aquino // September 5th, 2013 //
»

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