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»App Campaigns

With Facebook And Google Automating Most Aspects Of App Marketing, What’s Next For UA Managers?

Most mobile user acquisition (UA) managers, like the ones who work at LA-based mobile game studio Jam City, are highly analytical creatures whose job is to dig into the data, analyze ad spend and manually adjust bids. But there’s increasingly less and less for them to do. Facebook and Google are systematically introducing more and... Continue reading »
by Allison Schiff // September 3rd, 2019 //
»
Machine Learning Sits At The Heart Of Google’s New App Ads Products

Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused ads products, four of which are powered by some form of machine learning. The first new release, called pre-registration ads, for example, allows developers to reach Android users across the Play store, YouTube, search and... Continue reading »
by Allison Schiff // March 13th, 2019 //
»

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