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»App Campaigns

Google shared a glimpse of its AppTrackingTransparency plan, but offered few details about exactly how it’s readying itself for Apple’s IDFA changes.
Google Ends Its Silence On IDFA Prep Plans, Won’t Show ATT Prompt In Its Apps

Google shared a glimpse of its AppTrackingTransparency plan on Wednesday, but offered few details about exactly how it’s readying itself for Apple’s IDFA changes. Google did acknowledge that publishers “may see” (ahem, will likely see) a palpable impact on their Google ad revenue on iOS once Apple’s policies take effect due to reduced visibility into… Continue reading »
by Allison Schiff // January 27th, 2021 //
»
Google Is Doubling Down On Deep Linking

Google bolstered its deep linking offering on Wednesday by enabling from YouTube ads, Hotel ads, Gmail ads and ads in Discovery, which is the main section of the Google app. Previously, it had only been available in search, display and Shopping ads. The line between apps and the mobile web has been blurring for years,… Continue reading »
by Allison Schiff // June 24th, 2020 //
»
With Facebook And Google Automating Most Aspects Of App Marketing, What’s Next For UA Managers?

Most mobile user acquisition (UA) managers, like the ones who work at LA-based mobile game studio Jam City, are highly analytical creatures whose job is to dig into the data, analyze ad spend and manually adjust bids. But there’s increasingly less and less for them to do. Facebook and Google are systematically introducing more and… Continue reading »
by Allison Schiff // September 3rd, 2019 //
»
Machine Learning Sits At The Heart Of Google’s New App Ads Products

Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused ads products, four of which are powered by some form of machine learning. The first new release, called pre-registration ads, for example, allows developers to reach Android users across the Play store, YouTube, search and… Continue reading »
by Allison Schiff // March 13th, 2019 //
»
 

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