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»Consumer Acquisition

Post IDFA CPMs Have Skyrocketed, So What’s Happening?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple killed the IDFA and Armageddon was upon us – or so we thought. IOS 14.5 was a landmark update that included Apple’s... Continue reading »
by AdExchanger Guest Columnist // June 16th, 2021 //
»
Brian Bowman, CEO and founder, Consumer Acquisition
IDFA Loss Will Kill A/B Creative Testing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple’s new IDFA policy will have a profound impact, including killing the way in which most mobile app companies A/B test creative... Continue reading »
by AdExchanger Guest Columnist // April 5th, 2021 //
»
With Facebook And Google Automating Most Aspects Of App Marketing, What’s Next For UA Managers?

Most mobile user acquisition (UA) managers, like the ones who work at LA-based mobile game studio Jam City, are highly analytical creatures whose job is to dig into the data, analyze ad spend and manually adjust bids. But there’s increasingly less and less for them to do. Facebook and Google are systematically introducing more and... Continue reading »
by Allison Schiff // September 3rd, 2019 //
»
App Marketers Compelled To Embrace Automation – And Give Up Control

The robots are taking over user acquisition on Facebook and Google, and that’s (mostly) a good thing. Whenever one of the large platforms automates an aspect of UA, it means more time for focusing on strategy and creative rather than drudgery, said Jess Hasenplaugh, head of UA at Berlin-based mobile game studio Wooga. “I’m happy... Continue reading »
by Allison Schiff // September 7th, 2018 //
»
 

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