• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Marketing Resource Directory //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Consumer Acquisition

Post IDFA CPMs Have Skyrocketed, So What’s Happening?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple killed the IDFA and Armageddon was upon us – or so we thought. IOS 14.5 was a landmark update that included Apple’s... Continue reading »
by AdExchanger Guest Columnist // June 16th, 2021 //
»
Brian Bowman, CEO and founder, Consumer Acquisition
IDFA Loss Will Kill A/B Creative Testing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple’s new IDFA policy will have a profound impact, including killing the way in which most mobile app companies A/B test creative... Continue reading »
by AdExchanger Guest Columnist // April 5th, 2021 //
»
With Facebook And Google Automating Most Aspects Of App Marketing, What’s Next For UA Managers?

Most mobile user acquisition (UA) managers, like the ones who work at LA-based mobile game studio Jam City, are highly analytical creatures whose job is to dig into the data, analyze ad spend and manually adjust bids. But there’s increasingly less and less for them to do. Facebook and Google are systematically introducing more and... Continue reading »
by Allison Schiff // September 3rd, 2019 //
»
App Marketers Compelled To Embrace Automation – And Give Up Control

The robots are taking over user acquisition on Facebook and Google, and that’s (mostly) a good thing. Whenever one of the large platforms automates an aspect of UA, it means more time for focusing on strategy and creative rather than drudgery, said Jess Hasenplaugh, head of UA at Berlin-based mobile game studio Wooga. “I’m happy... Continue reading »
by Allison Schiff // September 7th, 2018 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Facebook Has Given Up On Attribution
  • Google Commits To More Oversight Of Its Privacy Sandbox By The UK’s Competition Watchdog
  • Why Zero-Party Data Is the Future Of Privacy-First Advertising
  • Google’s Affiliate Link Penalty; The Brand vs. Performance Mistake
  • The Pandemic Ushered In An Era Of Hybrid Work – And Hybrid Shopping
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved