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»creative optmization

creative assets are a largely untapped performance data source developers can use to measure campaign success in the absence of an IDFA.
Bidalgo Rolls Out Creative Labels To Track Performance In A Post-IDFA World

Apple’s AppTrackingTransparency framework for iOS 14.5+ made it way harder to measure and optimize app campaigns. That’s just the new reality for app marketers and publishers. But creative assets are a largely untapped performance data source developers can use to measure campaign success in the absence of an IDFA. “If you get down to the… Continue reading »
by Allison Schiff // October 15th, 2021 //
»
Brian Bowman, CEO and founder, Consumer Acquisition
IDFA Loss Will Kill A/B Creative Testing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple’s new IDFA policy will have a profound impact, including killing the way in which most mobile app companies A/B test creative… Continue reading »
by AdExchanger Guest Columnist // April 5th, 2021 //
»
TikTok launched a marketing partner program to connect advertisers with tech companies that have expertise in running and measuring campaigns on TikTok.
TikTok Intros Marketing Partner Program To Make It Easier To Spend On Its Platform

Here’s some TikTok news that doesn’t have to do with ByteDance being forced to sell the app’s US operations. Following in the footsteps of its larger platform siblings, TikTok launched a marketing partner program on Thursday that aims to connect advertisers with tech companies that have expertise in running and measuring campaigns on TikTok. Launching… Continue reading »
by Allison Schiff // September 3rd, 2020 //
»
Bidalgo Launches Data-Driven Creative Hub For App Advertisers Seeking More Control

Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make a huge difference, depending on the creative, in almost any game regardless of the target,” said Rick Grunewald, a digital marketing analyst at PerBlue, a Wisconsin-based mobile game studio with a license to develop games… Continue reading »
by Allison Schiff // September 1st, 2020 //
»
Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work

Facebook seems to exist within two alternate realities: The one in which it’s battered almost daily by a relentlessly negative news cycle, and the one in which advertisers, particularly performance marketers, never seem to put away their checkbooks. That second reality could be under threat. Facebook has been sounding the warning on privacy-related “ad targeting… Continue reading »
by Allison Schiff // November 11th, 2019 //
»
With Facebook And Google Automating Most Aspects Of App Marketing, What’s Next For UA Managers?

Most mobile user acquisition (UA) managers, like the ones who work at LA-based mobile game studio Jam City, are highly analytical creatures whose job is to dig into the data, analyze ad spend and manually adjust bids. But there’s increasingly less and less for them to do. Facebook and Google are systematically introducing more and… Continue reading »
by Allison Schiff // September 3rd, 2019 //
»
Zipcar Zips Ahead By Testing YouTube Video Creative

Advertisers can drive themselves mad running prospecting and direct-response videos on YouTube. Testing and targeting video creative on YouTube isn’t easy. But performance marketers like Zipcar still need to figure out which ads work for which audiences. “Everything we do is tied to a cost per acquisition,” said Celine Francois, senior manager of member acquisition… Continue reading »
by Allison Schiff // September 4th, 2018 //
»
RevJet Closes $21 Million Series A Raise With Plans To Invest In AI

RevJet wants to be an operating system for the customer experience, and it’s using a $21 million Series A round to get there. Total funding for the four-year-old startup, which helps marketers manage, test and optimize their digital advertising across touchpoints, is now $30 million. The round, revealed Wednesday, was led by private equity firm… Continue reading »
by Allison Schiff // August 15th, 2018 //
»
This Game Developer Cut Its CPI In Half By Testing Ad Creative Before Launch

Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any app-install campaign, said Artur Grigorjan, head of growth marketing at Russian game studio Playrix. “By this point, most advertisers have enough expertise when it comes to buying,” Grigorjan said. “Now they’re transitioning to the next… Continue reading »
by Allison Schiff // December 8th, 2017 //
»
RevJet Has A New Acronym For You: CSP (Creative-Side Platform)

If ad tech is a dinner party, someone forgot to invite the creative – or, at least, that’s what it can often feels like to the marketers and agencies tasked with creative production and testing. “I’ve been on the agency side and now I’m on the marketing side, and through both of those lenses I’ve… Continue reading »
by Allison Schiff // October 22nd, 2015 //
»
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