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»Waterfall

2020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions

Ad networks are on the outs in the desktop world, but they still have a stranglehold on the mobile app ecosystem. That’s beginning to change, though. Mobile app publishers are transacting more of their impressions through programmatic auctions in a setup that mimics header bidding on desktop. The momentum has been growing over the past... Continue reading »
by Allison Schiff // November 18th, 2019 //
»
Former MoPub Execs Launch MAX, A Solution For In-App Header Bidding

MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that helps mobile publishers sell programmatically. The company launched Thursday following around six months of beta-testing with a $3.5 million seed round led by Payne’s investment fund, Breakpoint Capital, and a handful of angels. They include... Continue reading »
by Allison Schiff // April 26th, 2018 //
»
Smaato’s SDK Mediation Tool Aims To Help Devs Spend Less Time On Ad Ops

SDK mediation is still a major headache for developers. “We constantly hear from publishers that they want full control of their inventory – they don’t want to send their inventory into a black box,” said Ajitpal Pannu, chief business officer of mobile ad exchange Smaato, which on Wednesday launched a tool designed to act as an... Continue reading »
by Allison Schiff // November 4th, 2015 //
»
Pizza Chain Papa Murphy’s Has A Taste For Mobile Messaging

Papa Murphy’s isn’t biting off more than it can chew when it comes to mobile. The Washington state-based pizza company, which operates 1,400 franchises and corporate-owned stores across the central and western United States, is starting to ramp up its mobile experimentation through a new relationship with mobile messaging and CRM platform Waterfall, announced Thursday.... Continue reading »
by Allison Schiff // April 2nd, 2015 //
»

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