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»facebook ad network

With Facebook And Google Automating Most Aspects Of App Marketing, What’s Next For UA Managers?

Most mobile user acquisition (UA) managers, like the ones who work at LA-based mobile game studio Jam City, are highly analytical creatures whose job is to dig into the data, analyze ad spend and manually adjust bids. But there’s increasingly less and less for them to do. Facebook and Google are systematically introducing more and... Continue reading »

by Allison Schiff // September 3rd, 2019 //
»
The Publisher Impact Of Facebook Exchange And Ad Network

There's been a lot of talk about about how a Facebook Exchange or a Facebook ad network will benefit buy-side interests looking for reach, frequency and better performance. But, what about publishers other than Facebook? - where will they stand as Facebook rolls out these new ad strategies? AdExchanger reached out to a selection of... Continue reading »

by John Ebbert // July 31st, 2012 //
»
 

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