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»identifier

OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital

Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear and digital inventory – all for one single campaign. That is precisely the problem that the OpenAP consortium was created to help solve. OpenAP has technology to unify onboarding, campaign activation and measurement across its... Continue reading »
by Ryan Joe // April 28th, 2021 //
»
Email-Based Identifiers Struggle To Communicate Consent; More Ad Tech Companies Poised To SPAC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll take that as a ‘yes’ The age of email-based identifiers is nigh. But are these cookie replacements actually as transparent about consent as promised? Digiday’s Kate Kaye says mebbe not. “Because many identity technologies, including Unified ID 2.0, use email addresses and other... Continue reading »
by Monica Bhalla // March 23rd, 2021 //
»
Apple Is Putting IDFA Use Under The Microscope

Apple seems poised to clamp down on the rampant, unauthorized use of its mobile ad ID, the IDFA. Earlier this week, Apple added a new screen to the user interface within App Store Connect, the portal that developers use to upload and manage the distribution of their apps. The screen, discovered in the wild and... Continue reading »
by Allison Schiff // June 18th, 2020 //
»
Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust

Mobile advertising IDs are probably not long for this world. Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that... Continue reading »
by Allison Schiff // February 10th, 2020 //
»
Will Phone Numbers Start To Blow Up As The Next Big Identifier?

Some tech providers are looking to phone numbers as the cookie killer – but privacy and user reticence are potential roadblocks. Digits, however, are a tantalizingly sticky bridge between online and offline, said Guy Weismantel, EVP and CMO of call analytics company Marchex. “It’s extremely hard to prove ROI when someone goes offline and you lose... Continue reading »
by Allison Schiff // February 20th, 2017 //
»
Experian Builds A New Link In Data Chain

Experian Marketing Services introduced a persistent identification service into its Marketing Suite product line on Wednesday. The OmniView service is designed to combine marketer-owned login identities into a single, core identifier. It combines the company’s various linkage solutions (i.e., connecting email addresses with in-store shoppers) and also includes data cleansing and the ability to strengthen first-party data... Continue reading »
by Ryan Joe // September 24th, 2014 //
»
 

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