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»identifier

Will Phone Numbers Start To Blow Up As The Next Big Identifier?

Some tech providers are looking to phone numbers as the cookie killer – but privacy and user reticence are potential roadblocks. Digits, however, are a tantalizingly sticky bridge between online and offline, said Guy Weismantel, EVP and CMO of call analytics company Marchex. “It’s extremely hard to prove ROI when someone goes offline and you lose... Continue reading »
by Allison Schiff // February 20th, 2017 //
»
Experian Builds A New Link In Data Chain

Experian Marketing Services introduced a persistent identification service into its Marketing Suite product line on Wednesday. The OmniView service is designed to combine marketer-owned login identities into a single, core identifier. It combines the company’s various linkage solutions (i.e., connecting email addresses with in-store shoppers) and also includes data cleansing and the ability to strengthen first-party data... Continue reading »
by Ryan Joe // September 24th, 2014 //
»

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