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»user tracking

Ghostery Will Offer Ad Blocking VPN

Ghostery aims to help users block the trackers it has been helping them monitor… for a price. The company has developed a VPN and blocking tool that will shut down trackers embedded in desktop applications. The tools, which entered an invite-only beta on Thursday, will be grouped together under the name Ghostery Midnight and sold... Continue reading »
by Allison Schiff // October 31st, 2019 //
»
The IAB/IAB Tech Lab Publish A Compliance Framework For CCPA And Public Comments Are Open

The California Consumer Privacy Act wants to make opting out of data collection as easy as clicking a button. But for publishers, advertisers and ad tech companies, it’s not so simple. On Tuesday, the Interactive Advertising Bureau and the IAB Tech Lab released the first draft of a compliance framework to help companies handle the... Continue reading »
by Allison Schiff // October 23rd, 2019 //
»
Instagram Scrambles In Wake Of Data-Scraping Report; Amazon Formalizes Marketing Partner Program

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Facebook is reviewing all of its 600-plus marketing partners after a Business Insider report revealed some were scraping data and storing passwords on Instagram without consent. The move shows that Instagram, which has been largely shielded from the public backlash over... Continue reading »
by AdExchanger // August 26th, 2019 //
»

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