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»strategus

You Finished Upfronts. How Well Is Your CTV Strategy Going To Work?

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Joel Cox, Co-Founder and EVP, Innovation & Strategy, Strategus. If you buy it, they will come. Media buyers increased their ad spend on connected TV (CTV) during this year’s upfronts by almost 50%, according to... Continue reading »
by AdExchanger Guest Columnist // September 30th, 2021 //
»
As COVID-19 Boosts Streaming, Advertisers Can’t Afford To Sit Out OTT Anymore

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Joel Cox, co-founder and executive vice president of strategy and innovation at Strategus. Before the COVID-19 outbreak, many people had already spoken: They want to consume their television media on their time and terms... Continue reading »
by AdExchanger // April 6th, 2020 //
»
 

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