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»Sprinklr

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Sprinklr Becomes TikTok’s First Advertising API Partner

TikTok on Tuesday said it has opened up its advertising API to Sprinklr as its first beta partner for video ad creation and management. Sprinklr is a full-service marketing platform that allows brands to buy, optimize and measure campaigns on Facebook, Instagram, Twitter, Snapchat, Pinterest and LinkedIn. “Sprinklr is a partner for one of our... Continue reading »
by Alison Weissbrot // April 28th, 2020 //
»
Sprinklr CEO Explains Why It Will Completely Rebuild Nanigans’ Code

As it prepares for an IPO, Sprinklr made its 12th acquisition Tuesday with the purchase of Nanigans’ performance advertising business for an undisclosed price. Sprinklr will completely absorb Nanigans into its “front office platform,” and it will no longer be available as stand-alone offering. Beyond paid media, Sprinklr connects mar tech to ad tech with... Continue reading »
by Sarah Sluis // December 6th, 2019 //
»
Amazon Showcases Ad Strategy For Live Sports; Sprinklr Buys Nanigans' Social Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Sports Dollars Amazon’s ad strategy for the England Premier League game, which it live streamed Tuesday night, sheds light into how the company is thinking about monetizing live sports. Amazon cut the amount of ad space during the game to 13 minutes per... Continue reading »
by Monica Bhalla // December 4th, 2019 //
»
Moen Consolidates Its Social Stack – And Creates A Unified Ads Manager

Moen’s social marketing stack used to include everything but the kitchen sink. “We used seven-plus tools to facilitate our social media program and I always say ‘use’ is a very strong word because we certainly weren’t leveraging all those tools,” said Brittany Neish, senior social strategist for kitchen and bathroom fixture manufacturer Moen. And because... Continue reading »
by Kelly Liyakasa // March 20th, 2018 //
»
Lotame Eyes International, Brand Expansion Under New CRO

Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global client... Continue reading »
by Kelly Liyakasa // December 26th, 2017 //
»
For McDonald’s, Mass Personalization Begins With Content

McDonald’s is on a “mass personalization” push to attract more millennials. Even though it markets to national audiences, many of its fast-food restaurants operate as local franchises. Thus, McDonald's must create content that resonates at a community level in addition to its national assets. To pull off an operation at McDonald’s scale requires unity among... Continue reading »
by Kelly Liyakasa // April 14th, 2017 //
»
Sprinklr Raises $105M To Expand Into Asia And Media Planning

Sprinklr, a company that helps large enterprises like McDonald’s and Microsoft manage their social media presences, raised $105 million on Wednesday, valuing the company at about $1.8 billion. Singapore-based investment firm Temasek led the round, which marks Sprinklr’s first major fund-raise from APAC investors. The Series F round brings Sprinklr's funding total to $239 million.... Continue reading »
by Kelly Liyakasa // July 20th, 2016 //
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Content Marketing Consolidation Continues, As Cision Grabs Viralheat

Cision, largely known as a purveyor of PR software, has acquired enterprise social media and content marketing platform Viralheat. Terms of the deal were not disclosed. Cision has been on an acquisition streak over the past year, merging with media intelligence tool Vocus, acquiring UK-based Gorkana Group and snapping up social analytics platform Visible Technologies.... Continue reading »
by Kelly Liyakasa // March 23rd, 2015 //
»
In The New Wave Of Social Marketing M&A, Facebook PMDs Call The Shots

The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation, Facebook Strategic Preferred Marketing Developers (PMD) are buying each other. Search and social software company Kenshoo this week moved in on Adquant, a social ads platform specializing in mobile apps... Continue reading »
by Kelly Liyakasa // September 19th, 2014 //
»
Sprinklr Acquires Social Ads Platform TBG Digital

Social media management company Sprinklr has acquired Facebook and Twitter ads platform TBG Digital in a deal estimated under $50 million, the companies revealed Thursday. Sprinklr's been busy on the acquisitions front. In February, it snapped up Razorfish cofounder Jeff Dachis's social media marketing and services firm Dachis Group. London-based TBG Digital was founded as TBG London... Continue reading »
by Kelly Liyakasa // August 14th, 2014 //
»
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