Anthropic’s Vending Machine Goes Rogue; OpenAI Won’t Take Its Medicine
Anthropic’s AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for in-game ads – and concerns.
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Who Knows A Platform Best?; Praying For A Fair Auction
Ask advertisers, not Meta, how best to use Meta’s ad platform; holdcos and big brands are pressuring Big Tech to self-regulate; and how data-driven animal husbandry is impacting marketing.
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Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale
The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with.
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Judge Rules That Generative AI Violates Copyright; Can Snapchat Matter To SMBs?
US judge rules generative AI has no fair use claim; Snap sets its sights on SMBs; MMM comes to CTV; and Disney introduces ads in live TV, even for paid users.
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Five More Weeks Of TikTok; Begun, The OS Wars Have
Marketers are already beginning to prepare for a world without TikTok. Plus, the TV manufacturing industry is more focused on user tracking and monetizing with ads.
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Ad Growth Stuck In Neutral; CPGs Can Conglomerate, Too
Ad industry growth will slow to single-digits next year; consolidation hits the CPG market; and predicting the future of the FTC based on a commissioner’s pitch to the president-elect.
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Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers
Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that.
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OPINION: Data-Driven ThinkingAdvertisers, Brace Yourselves: The Era Of Paid, Ad-Free Social Media Is Here
With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?
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The FTC Targets Another Location Targeter; Publishers Snap To It
In today’s newsletter: The FTC finalizes order barring Outlogic from selling location data; even Snap is sending publishers less referral traffic; Chase Bank’s advertising (and ad tech) opportunities.
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AppLovin Takes A Stake In Flip; Google Incognito Gets Called Out
In today’s newsletter: AppLovin raises $144 million and buys video shopping app Flip; Google agrees to disclose that it collects data from Incognito users; and why Trader Joe’s is (and isn’t) the Shein of grocery stores.