In today’s newsletter: The FTC finalizes order barring Outlogic from selling location data; even Snap is sending publishers less referral traffic; Chase Bank’s advertising (and ad tech) opportunities.
Commissioner Rebecca Slaughter had some free advice for anyone tuning in to the Federal Trade Commission’s virtual PrivacyCon event on Wednesday: “Pay close attention to Kochava.”
Meet Doceree, a programmatic health care marketing platform with a twist. Rather than allowing brands to target patients on the open web, Doceree has a specialized DSP for targeting doctors with secure messages on physician-only platforms, says CEO Harshit Jain.
While certain companies, like LiveRamp, run away from location data – others are running to embrace it. On Wednesday, location data company X-Mode acquired the publisher book of business and raw location data assets of Location Sciences, a UK-based third-party location data verification company that helps marketers detect location-related data quality issues in their campaigns. […]
