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Lara Koenig

Daily News Roundup

The Complexity Of Carriage Rights; Snap’s Scale Problem

BY AdExchanger// March 14th, 2024

In today’s newsletter: MiQ’s Lara Koenig takes the stage at CTV Connect to talk about what’s next for programmatic CTV; Snap can’t compete because it lacks scale; and TikTok faces a potential ban (again).
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- CTV Connect
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- Lara Koenig
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- Michael Kassan
- MiQ
- nbc
- new york times
- Pew Research Center
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- President Biden
- Protecting Americans from Foreign Adversary Controlled Applications Act
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CTV

Programmatic CTV Will Hit Puberty In 2024

BY Alyssa Boyle// January 4th, 2024

Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange.
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