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»Dollar Shave Club

Headwinds For DTC Brands; Tailwinds For Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Store Of Value Many direct-to-consumer brands haven’t been able to maintain growth rates or flip to profitability. It’s been more than three years since Unilever dropped $1 billion on the men’s grooming brand Dollar Shave Club, and that business is still losing money, The… Continue reading »

by AdExchanger // December 11th, 2019 //
»
Poker Central Gets New Insight Into Audience After Going Direct-To-Consumer

Turns out owning your own cable channel might not be the most efficient way to attract an audience. Poker Central folded its channel last December. Now the network is experimenting with new ways of distributing its content, including partnering with ESPN and NBC Sports and OTT services like Amazon-owned Twitch. It also launched its own… Continue reading »

by Kelly Liyakasa // August 14th, 2017 //
»
Science Inc. CEO: Traditional Publishers Are Unequipped To Win At Mobile And Snap’s The First To Get It Right

Mike Jones, the former CEO of MySpace, knows a thing or two about driving viral engagement with video. As co-founder and CEO of startup incubator Science Inc., he was an initial investor in Dollar Shave Club, which rose in popularity with a single video and was acquired by Unilever for $1 billion last July. Jones has a… Continue reading »

by Kelly Liyakasa // March 6th, 2017 //
»
E-Commerce Dollars Are Driven More By ‘The How,’ Not ‘The What’

When it comes to e-commerce, there’s Amazon and then there’s everybody else. Whether a retailer specializes in flash sales or in subscription-based, curated “boxes of merchandise,” all companies in the space are defining themselves against what Amazon has achieved and what it, as general go-to for everything from books to music to household items, can… Continue reading »

by David Kaplan // November 27th, 2012 //
»
 

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